There are many reasons why businesses fail in their 2 years or shut down permanently, and one of the main reasons why some businesses fail is because of their business plans because if they don’t outline their goals and what they need to do every day to gain customers and have products that people want to buy and come back for more, they won’t gain interest. If you open a business next to a slow street, you won’t get any clients because there isn’t anything around to draw people in or inform them about it. Bad location, internet presence, and marketing.Because advertising your product and social media give you the greater benefit of people knowing about it and coming to buy it, having a location on the internet and your social media power can be just as significant as having a real location in a market facility. Another reason businesses fail is that they expand too quickly and realize they won’t have to work as hard as they did when they first started, which is incorrect since when you have a business, you must treat expansion as if you’re starting all over again so you may expand worldwide. Toys r Us was a powerful corporation that went bankrupt because as soon as they began to expand, they stop working hard to generate more interest and coming out with new toys that children wanted to play with. Another argument is that children are more interested in video games and watching YouTube videos than playing with toys, and as a result, parents have stopped buying toys for their children and instead purchased tablets for them to play with, causing Toys R Us to go bankrupt. When Toys “R” Us went bankrupt, they began working with other businesses to avoid going out of business.So these businesses began to take advantage of Toys “R” Us because they were going bankrupt, and these businesses became more interested in putting Toys “R” Us out of business.

Need recognition

At first, when I look for a restaurant to meet my needs I look at their setting, where they are located, how it looks if it’s clean and whether it is worth eating there or not, and the menu cost. 

Information research

Since I had never been to an Italian restaurant or this city town I didn’t know which restaurant to choose, but after research, I decided to talk about this fancy Italian restaurant in Salt Lake City  “Veneto Ristorante Italiano“.

Veneto is located at 370 E 900 S, Salt Lake City, UT 84111. They allow ordering for pickup. There is no delivery. It is a Cozy locale that offers classic Northern Italian dishes including handmade portions of pasta & a large wine list. Their menu honors year-round classical favorites and seasonal specialties from the region of Veneto, with ingredients coming from Italy and the finest local purveyors. It has a 4.5 rating which seems good. 

Evaluation of alternatives, Purchase & Purchase behavior

I had two choices that I was having difficulties choosing at first: Valter’s Osteria and Veneto. Mostly every Italian restaurant serves a lot of types of pasta and spaghetti which are my favorites. But, I decided to choose Veneto because of the way it looked and the menu looked delicious. the setting and the way it is decorated from the outside looked fancy. Also, because Veneto cares about their customers, they want their safety and ask if they are allergic to anything before they order. Their menu looked good to me.

After doing this research I noticed that consumers have to be very careful with their needs when they are about to decide because that’s how people get to know what you want and how is your way to convince them to buy the product. In marketing, consumer buying behavior is very important. There are many behaviors: perception, motivation, learning, beliefs, and attitudes. so, Customers’ behaviors help to target the marketing toward their specific spending needs and help the restaurant business which we all followed in every restaurant. Need to be passionate about ordering. 

Moving is always a very tiring and stressful event, but moving to another city, that’s a whole different situation. I had recently moved to Salt Lake City Utah and one evening after realizing that I was hungry, I had a sudden yen for Italian food. After identifying that need, I realized I had a problem. I was not familiar with the eating places in the area so I had no idea where to go for good food. So now to satisfy my need I needed to search for information as to my best options.

Before I started my search, I had to decide, do I want fancy cuisine or should I just settle for casual fare. What I did know was that I wasn’t feeling the need to get dressed to sit in a restaurant therefore I was going to do takeout. My solution, the internet. Whatever I found would help determine which way I’d go on my meal type. I decided on a system, I would check yelp and write down the restaurants that had more than four stars. Then I checked three more sites to help me evaluate alternatives. There were three that fit the bill, so as I wanted pasta, I just checked the reviews listed under each eating place that pertained to pasta meals. I made my decision based on three factors, cost, as I wasn’t looking to find myself paying more than sixty dollars, the hyped good taste (of course), and whether they did takeout or not. It came down to two choices, Sicilia Mia and Valter’s Osteria. Sicilia Mia won out because in addition to it being said that the chef was an authentic Italian, a few patrons who claimed they lived in Italy rated it right up there. Oh, it was also much cheaper.

The Consumer Decision Making process is one that is relevant no matter what the consumer has in mind to purchase, the buyer behavior remains the same. They start out by needing something then move on to the next stage of gathering information to obtain it. Whether the need is food or a television set information as to the quality of the item is key. It can stem from research or from word of mouth. Based on the alternatives the buyer will need to have a basis on which to choose then make that choice to fulfill that need. There is a fifth stage in this process called post purchase evaluation where it deals with the customer’s feeling of satisfaction or not.

At this point, it becomes obvious that everyone is different and no two consumers will have the exact standards. Each has different forms of motivation, and demographics also play a role in decision making. There are also cultural differences and different experiences that make an impact. Maybe if I knew people in the area I might have been advised differently and gone somewhere else. The fact that I was looking to make my purchase with cost being a factor, not everyone will have that problem and will instead choose to go to Valter’s Osteria.

Moving is always a very tiring and stressful event, but moving to another city, that’s a whole different situation. I had recently moved to Salt Lake City Utah and one evening after realizing that I was hungry, I had a sudden yen for Italian food. After identifying that need, I realized I had a problem. I was not familiar with the eating places in the area so I had no idea where to go for good food. So now to satisfy my need I needed to search for information as to my best options.

Before I started my search, I had to decide, do I want fancy cuisine or should I just settle for casual fare. What I did know was that I wasn’t feeling the need to get dressed to sit in a restaurant therefore I was going to do takeout. My solution, the internet. Whatever I found would help determine which way I’d go on my meal type. I decided on a system, I would check yelp and write down the restaurants that had more than four stars. Then I checked three more sites to help me evaluate alternatives. There were three that fit the bill, so as I wanted pasta, I just checked the reviews listed under each eating place that pertained to pasta meals. I made my decision based on three factors, cost, as I wasn’t looking to find myself paying more than sixty dollars, the hyped good taste (of course), and whether they did takeout or not. It came down to two choices, Sicilia Mia and Valter’s Osteria. Sicilia Mia won out because in addition to it being said that the chef was an authentic Italian, a few patrons who claimed they lived in Italy rated it right up there. Oh, it was also much cheaper.

The Consumer Decision Making process is one that is relevant no matter what the consumer has in mind to purchase, the buyer behavior remains the same. They start out by needing something then move on to the next stage of gathering information to obtain it. Whether the need is food or a television set information as to the quality of the item is key. It can stem from research or from word of mouth. Based on the alternatives the buyer will need to have a basis on which to choose then make that choice to fulfill that need. There is a fifth stage in this process called post purchase evaluation where it deals with the customer’s feeling of satisfaction or not.

At this point, it becomes obvious that everyone is different and no two consumers will have the exact standards. Each has different forms of motivation, and demographics also play a role in decision making. There are also cultural differences and different experiences that make an impact. Maybe if I knew people in the area I might have been advised differently and gone somewhere else. The fact that I was looking to make my purchase with cost being a factor, not everyone will have that problem and will instead choose to go to Valter’s Osteria.

It might have once been difficult finding restaurants that deliver after moving to a new city, but that definitely is not the case now. With food review sites like Yelp and multiple delivery apps, the task has been made effortless, with the only issue being to choose from the available options.

I would generally prefer something casual when ordering in, that is around a moderate price range. I also wouldn’t want to have to go out of my way to pick up the food so delivery is a dealbreaker. After narrowing down the type of cuisine, there is a general list of variables that I’d need the restaurant to have.

The first step was simple, google Italian restaurants that deliver in Salt Lake City. Checking several sites showed two common names that piqued my interest, Stoneground Kitchen and Flatbread Neapolitan Pizzeria. After reading reviews and browsing through their menus, I had come to a conclusion. Stoneground, comparatively, is a bit more pricy and had an interesting dessert menu, it would be somewhere that I prefer to dine in. So for this specific situation I ended up choosing Flatbread Neapolitan, having customizable options, friendly prices, good reviews, and delivery.

As I went through several steps of the consumer decision making process, I realized that though everyone may not have the same exact requirements I do, there is definitely overlap in how we make informed decisions.

Moving from a city like New York to a city like Salt Lake can be stressful. Especially when looking to fill your desire for your favorite food. Being a New Yorker from Manhattan, my favorite food is Italian. Having a neighborhood like little Italy at my fingertips, I can feast and dine at some of the best Italian restaurants around. Finding a restaurant in Salt Lake City that meets my expectations would be a challenge, but not impossible.

The first decision I would make when searching for an Italian restaurant in Salt Lake would be, do I want somewhere fancy or somewhere casual? I would choose somewhere Fancy so I could feel as though I’m back in my hometown eating at one of my favorite places in little Italy. The second choice I would have to make would be if I wanted to pick up the food or do I want it delivered to me? I would pick delivery for convenience. The third decision would be what price threshold I would be willing to pay? Considering I want the best and I want it to come from a fancy place that delivers I would be willing to pay top dollar to get a taste of home.

If I go through the first three stages of the consumer decision-making process, I will have to address, (1) need recognition, (2) information search, (3) evaluation of alternatives. here’s how I would do this.

1. Need recognition would be figuring out what I want. In this case that would be Italian food that reminds me of home.
2. Information search would be how I find what I want. I decided to google 5-star Italian restaurants near me in Salt Lake City. The first result I found was a 4.7-star restaurant called Valters Osteria. Upon further research, I saw a lot of very good reviews as well as pictures of their food. Valters Osteria seemed to be the perfect place. The only downside was that they only did eat in and take out, no delivery.
3. Evaluation of alternatives would be finding an alternative restaurant that met all my requirements. With more research, I found a restaurant, which also had 4.7 stars, called Osteria Amore. The reviews and pictures of food were just as satisfying as Valters Osteria, and they did No-Contact delivery through Grub hub.  This seemed to be the perfect option for me, and I decided this would be where I got my taste of home from.

While going through the steps of the consumer decision-making process, I realized how helpful it was when you need something specific. following these steps gave me direction and made the process of finding a restaurant to fulfill my needs extremely easy. I believe my preferences would compare well to other consumers who do not care to spend a little extra on good food. I also think that in today’s time people love the convenience of being able to have food delivered to their doorstep. Using the consumer decision-making process, made getting all my needs and wants met easily.

The task of selecting a restaurant while on vacation is like a full-time job. I enjoy dining at restaurants that provide a charming atmosphere, friendly service, and a memorable experience. The cuisine I enjoy most is Italian. Growing up in Europe, I traveled to Italy for the first time as a six-year-old. Ever since I have been fascinated by Italian food and culture. Many people think Italian food is only pizza and pasta. However, Italian food is much more than that. It cannot be beaten in terms of flavors and quality.

It is my intention to find the best of the best Italian restaurants while I am in Salt Lake City.

I will need to infinity my recognition first. For dinner, I decided to find an Italian restaurant. Whenever it comes to Italian food, I am very particular. I’m looking for an authentic restaurant serving fresh pasta and ingredients of the highest quality. I am willing to spend more to dine at a restaurant that will give me an unforgettable experience.

Next, I will do an information search. Google’s top 10 restaurants should be avoided. There are some restaurants that are popular on google search, but they aren’t necessarily the best. In many cases, these aren’t the places where locals dine. Social media plays an important role in the food industry. I am seeking accounts of local foodies and Instagrammers who are passionate about food. I will also check Facebook groups. I don’t use Facebook daily but I really think that Facebook groups are great for this. I’ll check the Foodie groups, and if I don’t see a post about Italian restaurants in Salt Lake City, I’ll just create a new one.

My social-media search helped me to find those three Italian restaurants. Creators of the blogs, and instagram called those spots as authentic Italian food with the experience like anything in Utah. La Trattoria Di Francesco, Antica Sicilia, and Sicilia Mia. 

After checking the restaurant reviews, social media, and reading about the history of the restaurant, I decided to go with Antica Sicilia. Food bloggers claim that this restaurant brings Italy to Utah. A truly memorable experience. I got to see the chefs prepare Carbonara in front of me. The food was delicious and I could tell that fresh ingredients had been used. The restaurant staff was friendly and helpful. Other customers could agree with me that the kitchen did a perfect job.

The restaurant marketing is really strong. All of the customers are well-attended at the restaurant. People are delighted by the chefs making a few meals in front of them. They make videos, post them on social media, and tag the restaurant. If the followers keep the name of the restaurant in mind for future visits to Salt Lake City. Another strong marketing move was the staff; The staff was amazing, really chatty and friendly. People who are having a good time at the restaurant tend to stay longer and order more food and drink.

As a consumer, I make very specific decisions when it comes to an unknown area and the same steps I take to find a good restaurant also apply when I am considering buying a new product and conducting market research.

Moving to a new city is rough and having to learn where everything is must be very confusing. I am personally a very shy person, so I don’t think I would go to a fancy restaurant or any restaurant.

1. I recognize that I really want Italian cuisine, but I don’t know where anything is.
2. I now have to search for information. I googled “Italian restaurants in Salt Lake City.” I based my search on the first few restaurants google had for me because I was starving and wanted to get my food as soon as possible.
3. It is now time to narrow my search. My budget is around $50 ($60 if I’m feeling fancy). I just moved to a new city and I am not made of money, so any restaurant that has 3 or more dollar signs on it is immediately out. So that means: Stanza Italian Bistro & Wine Bar, Valter’s Osteria, Veneto Ristorante Italiano, and Cucina Toscana. Scrolling through the restaurants, I realize that I’m taking way too long and I feel even hungrier than I did before. So I decide to make my decision based on the descriptions of the restaurants. Any description that says the restaurant is fancy or makes it seem like it is, is immediately out. I’m not feeling very social. I’m feeling very attracted to the family and chain businesses. My goal is to get a very casual restaurant.
4. I have ultimately decided on Michaelangelo’s on Main. It has a 4.2 score on google so it seems like a very nice restaurant. The description didn’t say family or chain, but it said that it was casual. Since I just moved here, I want to make friends by going to a more casual area. Plus, I don’t really like fancy restaurants. Finally, my hunger is gone. I bought the chicken ravioli and the cannoli. It was delicious.
5. I enjoyed my meal.

As a consumer, this process was actually very familiar. I feel like we as consumers do research on places we want to go or things we want to buy and subconsciously partake in this process. Many people like doing their research on anything they buy because they are using their money on that purchase. They don’t want to feel any consumers’ remorse. They would feel like they wasted their money after they worked hard to earn it. It’s understandable because money doesn’t grow on trees. No one wants to have an unwanted purchase. This process felt like I really was doing my research and was actually finding something that was good for me rather than going based on what’s popular. I started doing my research by searching for Italian restaurants in Salt Lake City. There were so many to choose from. There are a few restaurants that I would consider. I would consider Michaelangelo’s on Main, The Old Spaghetti Factory, and Olive Garden Italian Restaurant. They suit my taste and what I am looking for in a restaurant. I realized that the consumer decision process was actually a lot easier than I expected. I could do this process right now if I wanted to. It’s really easy to apply to everyday life. My preferences might compare to other consumers because of my personality. I am more comfortable in a casual setting than I am in a fancy one. Another consumer may prefer a fancy setting and that could be the reason behind them choosing a completely different restaurant than I did. Also, they may have a higher budget than I do. They could be more comfortable spending more money than I am. Another thing is, they could’ve just liked another restaurant. Even if another consumer had the same requirements that I did, that doesn’t mean that we would’ve picked the same restaurants. They were a lot of different restaurants on the list, so, of course, they could’ve just gone with another option.

Consumer Decision Making is a process that, even as a non-marketer, is done regularly. Everybody does this process regarding purchasing a product or even attempting anything. The process is the five steps of recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. This process can be used to order takeout from an Italian restaurant even.

First step is recognition. I am new to the area of Salt Lake City, Utah, having only moved in this week. I am hungry and am craving Italian. But I am unaware of where everything is in this city. Meaning that I am definitely going to do takeout since I am not ready to explore the city yet. So, I Google Italian restaurants near me. I see many restaurants and recognize that my budget is $30 for a meal comprising one dish. Which means I have already decided that I will not buy from any fancy Italian restaurants since they are more likely to have more expensive dishes.

Second step is information search. I look at Google reviews of the restaurants to make sure I am getting my money’s worth. There cannot be brief reviews because then the restaurant does not seem trustworthy enough to eat there. There can also not be a lot of reviews because it means that it would be harder to get takeout. As well as the takeout could take really long because of how in-demand a seat at a restaurant like this could be.

Third step is evaluation of alternatives. I have many options of what restaurants I want to pick from. My options are Michelangelo’s On Main, and Stoneground Italian Kitchen. They are both nearby each other and their menu corresponds with my budget of $50 for a main course meal and a drink. And possibly a dessert if I’ve got any leftover change. I’m looking at each menu. The menu of Michelangelo’s On Main looks more appetizing and the pictures on Google look delicious.

Fourth step is purchase. I decided on ordering a Chicken Parmesan with a dessert of a chocolate mousse cake because I’m feeling fancy shmancy. I decide against buying a drink because water is $4, and that is unreasonable. My total amounts to $24.98. (Without taxes). I pay for the meal and leave a $5 tip for the delivery person.

Fifth step is post-purchase. Once my food came, I devoured it. The food was good, and I enjoyed it. I feel satisfied with my purchase and will buy from this restaurant again. And that is how the Customer Decisions Making process can be used in actual life situations.