Unit 9 is all about Product Concepts, which includes the product classification, branding, packaging, labeling, and how and where it will ideally be sold, if applicable.
Unit 10 is all about Price, which refers to how much a company charges for a product or service, and how much a customer ultimately pays for it. Though it sounds simple, there are several factors that affect the price of a product or service, including where that product is being sold, what the demand looks like for that product, what competitors are charging, whether coupons might be applied, and how many different stages there are in the sales process.
Use the Week E links in our Course Schedule to access our Course Materials and Assignments for this unit. As a reminder, all assignments must be submitted by Friday, March 11, 2022 at 11:59pm ET.