Welcome to our final week of the semester! We’ve made it to Week G.
Unit 13: Sales Promotion & Personal Selling is our LAST unit of the semester — can you believe it? We’ve learned a lot about Marketing this semester, and there is still so much to learn. I hope that by now, you’ve built a foundation of concepts that will help you as you continue your studies in marketing and in business management. If neither of those fields are your major or planned career path, that’s okay! Understanding marketing will also make you a more informed consumer, and that applies to all of us!
In this unit, we’ll learn about how selling directly plays into the marketing environment. Salespeople exist in all forms: on the retail “floor” at Old Navy, employees might help sell you a pair of jeans by making a recommendation or highlighting the features; an employee for the New York Knicks might be charged with selling tickets to individual games or season tickets to businesses; a MaryKay makeup representative might sell by inviting friends over for “sales parties” or by using social media marketing to promote their products; the list goes on.
We’ll focus on personal selling this week, which is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. There is also a quick video in this unit’s course materials folder which will explain personal selling a bit more.
Use the Week G links in our Course Schedule to access our Course Materials and Assignments for this unit. In addition to your weekly assignment, you must also submit your Final Reflection by Friday, March 25, 2022 at 11:59pm ET.