Week B Assignment

for our Week B Assignment, we will head back to the discussion board!

We will reflect on what we’ve learned in class and through our course materials to discuss why a company many of us know and love failed to recognize the marketing environment and went bankrupt as a result.

Before participating in our discussion, watch this video (embedded below) about what killed Toys ‘R Us, and then think about what the company could have done to prevent its own demise.

Here is a link to our Marketing Environment Discussion board and a Discussion Rubric to make sure you can earn maximum points. Click “Reply” to my original post at the top of the discussion to add your own, and then click “Reply” on your classmates’ posts to respond thoughtfully to their ideas.

As always, if you need more information, you can ask me a question. For information on due dates, check our Course Schedule.