After watching multiple pitches of different products with different purposes on ABC’s Shark Tank, a particular product very intrigued me. That product was the “Kettle Gryp.” Personally, for me, I am not very intense about the gym. I try to get a workout in without all the equipment because why would I spend so much money on them? The Kettle Gryp is a gym equipment converter that turns dumbbells into kettlebells. It’s perfect for anyone that wants to stay fit at home without the expense of getting so much equipment. How it works is that a dumbbell is put into the open converter, then you close it, and once it’s closed, you can start using it. It’s that easy. The product concept presented to the sharks was that it was convenient in how you didn’t have to pay extra for kettlebells and it’s easier to move around rather than an actual kettlebell. Being able to have a convenient workout with the equipment you already have is what fills the gap. The purpose of it is just to be reliable, efficient, and convenient because you don’t need to buy 3 more kettlebells to get the workout you need. The process this product makes easier is having to buy more gym equipment when you can save time and money by buying a $35 converter. Making a one-time purchase is better than having to buy several kettlebells because you want to move up in weights. The demographic that this product is for needs this product because it’s a great way to get a good workout at such a cheap price. It gives the same results with less money. I think the product could be best-positioned branding-wise. I believe this because there is nothing else about the product that sets it apart from others. There’s nothing eye-catching about it so I believe that setting an image for the brand is best so that it can bring in more customers with its image.