Author Archives: Rechal Kajla

The Joneses

I’m not going to lie; the movie was quite interesting. And after viewing it, I’d classify the Joneses’ life as personal selling or “self-marketing.” The Joneses are professional early adopters in the film, hired to imitate a family unit and consume the sponsor’s items. They made sales by creating contacts, organizing parties, and, most importantly, presenting the items in their daily lives. Each member of the family had a specific category of products/brands to sell to the people of the town.

The marketing strategies utilized by the Jones family are comparable to those used by modern businesses. Named Collective, Kith, Glow Recipe, Gucci, and other of my favorite businesses employ the same strategy as the Jones family, known as the “ripple effect.” The expanding influence or impact of a product or message that began with a single point of origin is shown by the ripple effect. This tactic is used by my favorite and other businesses by offering things to influencers to advertise on social media or in their daily life to attract other customers to buy them.

The methods used to advertise the items in this film were unethical since they were all based on falsehoods. To sell the items, the family lied to their neighbors and friends regularly. They utilized their phony wealthy lifestyle to entice customers, which is blatantly immoral.

If I were friends with the Jones family, I’d be intrigued about how they afford all of this, and I’d probably want to buy some of it myself. But I wouldn’t be as connected to them since all they could do was flaunt themselves. If I discovered their secret, I would absolutely report them for manipulating people by pretending to be wealthy.

However, I believe their strategy was incredibly effective and resulted in significant sales. It was also interesting to see how everyone played their part in persuading clients to buy the items and how readily people may be persuaded. Overall, the movie was great.


Rechal Kajla                                                                                       FOR IMMEDIATE RELEASE 3/18/22



New Samsung Galaxy A53 5G and Galaxy A33 5G

Samsung adds new Galaxy A series into their collection

Suwon-si, South Korea: Today, Samsung Electronics announced Galaxy A53 5G and Galaxy A33 5G. The new series highlights the latest Galaxy innovations offering a holistic mobile experience at a great value.

The new A series is powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display, and two-day battery life. The new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish, and slim design, and advanced connected experiences. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience at a great value,” said TM Roh, President, and Head of Samsung Electronics.

The Galaxy A53 5G will be available in select markets beginning April 1 and the Galaxy A33 5G will be available beginning April 22.

To enhance customers’ experience Samsung has included

  • A quad-camera system features a 64MP OIS Camera with VDIS technology that captures sharp and stable photos every A53.
  • The new Galaxy A series is equipped with up to two-day battery life and 25W Super-Fast Charging, allowing for prolonged viewing, streaming, and other activities.
  • The robust Corning Gorilla Glass 5 and IP67 water and dust protection of the Galaxy A53 5G and Galaxy A33 5G provide greater durability and peace of mind.
  • Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet.

About Samsung: Samsung, is a South Korean company that is one of the world’s largest producers of electronic devices. It was founded in March 1938.  Samsung manufactures consumer and industrial electronics such as appliances, digital media devices, semiconductors, memory chips, and integrated systems.


Week E – Product Concepts

“Calm Strips” was the pitch that resonated with me the most. Calm Strips are a product that can help relieve anxiety simply by scratching. Calm strips are a healthy way to relax. The strips are textured sensory adhesive that aids in the reduction of fidgeting, the increase of focus, and the regulation of restless energy. This product is reusable and is residue-free. You may put it on your laptop, phone, lunchbox, and so on. This product is available in several designs. Anxiety is quite common among individuals, and this product empirically helps with anxiety, takes up little room, and is affordable, which is why consumers need it. Kids in this period have begun vaping for a variety of reasons, including anxiety, and I feel this product might assist such people without endangering their health. I believe this product was worthwhile for the sharks to invest in. This product may be best positioned to appeal to customers if it is made customizable, allowing buyers to add their own pictures to the product. Another option is to market (through ads and posters) this product at stationery stores, which would garner a lot of attention. Overall, I liked the idea behind this product.

Consumer Decision Making

Consumer Decision Making is comprised of five basic steps: 1. recognition, 2. information search, 3. evaluation of alternatives, 4. purchase, and 5. post-purchase behavior.

When it comes to food, I’m the pickiest person ever in my family. And I generally stick to my comfort zone food, which is Indian food. But other than Indian I do also enjoy Italian cuisines. To find an Italian restaurant, these were the CDM steps that I took:

1. The “need recognition” was already decided to be Italian food but was particularly Pasta or spaghetti. When choosing a restaurant, I looked for fine dining at a reasonable price.

2. “information search” in which I sought Italian restaurants in Salt Lake City. When I’m looking for new restaurants, I typically go by reviews and ratings, and throughout my search, I focused on restaurants with 4.5+ ratings. Valter’s Osteria and Caffe Molise were two places that piqued my interest.

3+4. The “evaluation of alternatives” and “purchase”. I had two choices. Valter’s Osteria was the first, while Caffe Molise was the second. Both had good reviews and what I was looking for to eat. However, Caffe Molise was the place that I decided on since, unlike Valter’s Osteria, they showed pricing on their menu and their desserts looked delicious. As a result, I would make my purchase at the Caffe Molise restaurant.

Overall, this procedure as a consumer unfamiliar with Salt Lake City was identical to the things I decide in life regularly, such as which café to visit or which cosmetic items to purchase. My preferences are what other customers desire because they are the fundamentals of what consumers opt for. To conclude, we employ Consumer Decision Making regularly without even realizing it. It also leads to satisfactory decision-making results.


“Our purpose is to nourish people and the planet.” – Whole Food Market

Everyone wants their bodies to be healthy, and it is not just via exercise, but also through how you nourish your body from the inside out. My own beliefs are that food quality contributes to enhanced health, and Whole Foods appears to satisfy that contribution. When it comes to grocery shopping, Whole Foods is my go-to spot. They provide items that are organic, and fresh.

Talking about environmental sustainability, Whole Foods was the first grocer in the United States to prohibit plastic shopping bags at the checkout in 2008, and plastic straws in 2019. According to their website, “In 2019, we introduced smaller produce pull bags for our fresh fruits, vegetables and herbs. Our packaging manufacturer estimates that this change saves 213,408 pounds (or 106.7 tons) of plastic annually.”

Furthermore, since 2005, Whole Foods Market has contributed more than $50 million to local and worldwide communities through its three foundations: Whole Planet, Whole Cities, and Whole Kids.

One thing I value about Whole Foods is that about 25% of the produce offered in their shops originates from local farms, which helps farmers build their businesses while simultaneously meeting the consumers’ desire for fresh produce.

Based on my understanding about the company, it is already meeting all of my expectations, such as contributing to the environment by avoiding the use of plastic, engaging in philanthropy, and, most importantly, offering high-quality items. However, the costs of the items are upsetting for some consumers, and I partially agree with them. Their pricing has generally been 10% to 20% higher than other supermarkets. This is the one area in which I would like them to improve.

Overall, Whole Food Market is a sustainable, sells high quality, natural, organic food and has great work ethics .

Rechal Kajla

Hi, my name is Rechal and I’m originally from India. I’m majoring in business administration in order to obtain some business knowledge and then go on to become a real estate agent in New York City. Some of my interests include watching basketball, playing lacrosse, and traveling. Here’s my BMCC email: