I’m not going to lie; the movie was quite interesting. And after viewing it, I’d classify the Joneses’ life as personal selling or “self-marketing.” The Joneses are professional early adopters in the film, hired to imitate a family unit and consume the sponsor’s items. They made sales by creating contacts, organizing parties, and, most importantly, presenting the items in their daily lives. Each member of the family had a specific category of products/brands to sell to the people of the town.
The marketing strategies utilized by the Jones family are comparable to those used by modern businesses. Named Collective, Kith, Glow Recipe, Gucci, and other of my favorite businesses employ the same strategy as the Jones family, known as the “ripple effect.” The expanding influence or impact of a product or message that began with a single point of origin is shown by the ripple effect. This tactic is used by my favorite and other businesses by offering things to influencers to advertise on social media or in their daily life to attract other customers to buy them.
The methods used to advertise the items in this film were unethical since they were all based on falsehoods. To sell the items, the family lied to their neighbors and friends regularly. They utilized their phony wealthy lifestyle to entice customers, which is blatantly immoral.
If I were friends with the Jones family, I’d be intrigued about how they afford all of this, and I’d probably want to buy some of it myself. But I wouldn’t be as connected to them since all they could do was flaunt themselves. If I discovered their secret, I would absolutely report them for manipulating people by pretending to be wealthy.
However, I believe their strategy was incredibly effective and resulted in significant sales. It was also interesting to see how everyone played their part in persuading clients to buy the items and how readily people may be persuaded. Overall, the movie was great.
