I would categorize the way the Joneses family lives as personal selling through conversation and demonstration. Their sales performances are dependent on the relationships they create with their neighbors, schoolmates, and anyone they meet in between. They establish their connections and use demonstration in their day to day lives to sell their company products. They place products in clear view creating a sense of need and wants for things their consumers had not been exposed to before. The sales tactics the Joneses used are like many, they rely on multi-level marketing to expand their sales and reach different territories. Similarly, athletic brands like Nike use co-branding with celebrities to promote their shoes and active wear. Nike places and overpriced product on a well-known personalities t entice their consumers to purchase their goods and with popularity, more and more of their product is sold.

The marketing tactics used are unethical, the sales strategies used in the movie are based on deceit and are fueled only by their personal goals to hit a specific sales mark. The Joneses are not in control of the products they sell, and their sales are motivated by be jealously and/or the need of their clients to live up to a particular lifestyle. Morally, the “unit” is disheartened and unfulfilled in the life they lead. If I became friends with people like the leading family, I would question their ideas and need for perfection and wonder how genuine their being with me if it seems they aren’t genuine with themselves. Once I find out their secret, I’d essentially feel played and question if the friendship was all part of an act. After the initial anger, I would feel bad for the lives they lead.