Date Night in Salt Lake City
Information search: Looking for an upscale, dimly lit Italian restaurant at around $100 per plate price point. Ideally centralized and near the theater we have tickets for tonight.
I Google “Best Italian restaurants near Eccles Theater” and the ten best lists populate. Among the lists, two immediately pop out – Michelangelo’s on Main, the name alone is catchy, but it only has four stars and seems casual. Walters Osteria, had good reviews and was close to the theater but didn’t seem exactly romantic from the photos. Then I came across Stanza Bistro and Wine Bar, they had good reviews, near the theater and had a moderns dimly lit dining area, perfect. This process of decision making may differ from person to person or even myself if I were looking for something let precise, lets say like a more casual, family friendly restaurants and the choices also vary in price ranges. There are options for all sorts of needs. I Imagine if the food and service were a reflection of their ratings Stanza would become our choice in many nights to come and would go without the “heavy lifting” or consumer decision making process.
Hey Amanda, I really liked how straight to the point your description of Consumer Marketing Decision is. It really simplified the steps in a demonstration that was very easy to follow along to.