Week C: Consumer Decision Making

When looking for a place to eat, I usually have a few criteria’s in mind, such as the ratings, whether I can dine in, how spacious it is, and does the food appeal to me.

First, I decided on the type of restaurant or food I wanted to eat, which was an Italian restaurant.

Second, I decided to conduct some research using Google Maps. I like using Google Maps because it shows me every restaurant that matches my search criteria, as well as ratings, pictures, menus, and reviews. After doing some research, a few restaurants piqued my interest, including Michelangelo’s On Main, Brio Italian Grille, and Osteria Amore.

Third, when evaluating each restaurant, I considered the seating arrangements or space, menu pricing, food pictures, and ratings. Starting off with Osteria Amore their rating which was a 4.7, the food looked nice, but it didn’t catch my eye, the pricing wasn’t too expensive, but the seating and space wasn’t enough for me. Next, I looked at Brio Italian Grille; their rating was 4.2, but their food did catch my eye quite a bit, the pricing was very reasonable, and they had great seating; it was also spacious, but there was a lot going on inside. Finally, Michelangelo’s on Main received the same rating as Brio Italian Grille; their food piqued my interest, their pricing was lower than both places, and the seating and space inside weren’t as large as Brio’s, but the atmosphere was appealing.

At last, after weighing all of my options, I’ve decided on Michelangelo’s On Main.

After all, what I discovered while conducting the consumer decision-making process is how many steps I take to make a decision on where to eat or whether to purchase a product. Also the influences that could have a positive or negative impact on my decision, because I always want to make sure I’ve made the best decision.

2 thoughts on “Week C: Consumer Decision Making

  1. Amanda Hines

    Date Night in Salt Lake City
    Information search: Looking for an upscale, dimly lit Italian restaurant at around $100 per plate price point. Ideally centralized and near the theater we have tickets for tonight.
    I Google “Best Italian restaurants near Eccles Theater” and the ten best lists populate. Among the lists, two immediately pop out – Michelangelo’s on Main, the name alone is catchy, but it only has four stars and seems casual. Walters Osteria, had good reviews and was close to the theater but didn’t seem exactly romantic from the photos. Then I came across Stanza Bistro and Wine Bar, they had good reviews, near the theater and had a moderns dimly lit dining area, perfect. This process of decision making may differ from person to person or even myself if I were looking for something let precise, let’s say like a more casual, family friendly restaurants and the choices also vary in price ranges. There are options for all sorts of needs. I Imagine if the food and service were a reflection of their ratings Stanza would become our choice in many nights to come and would go without the “heavy lifting” or consumer decision making process.

  2. Jesliann Mercado

    Hi, I agree that the process of decision may very from person to person. At the end as long a the consumer themselves is satisfied with their final product then that means the consumer has a made a positive decision making on their behalf based off their research and preferences.

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