The task of selecting a restaurant while on vacation is like a full-time job. I enjoy dining at restaurants that provide a charming atmosphere, friendly service, and a memorable experience. The cuisine I enjoy most is Italian. Growing up in Europe, I traveled to Italy for the first time as a six-year-old. Ever since I have been fascinated by Italian food and culture. Many people think Italian food is only pizza and pasta. However, Italian food is much more than that. It cannot be beaten in terms of flavors and quality.

It is my intention to find the best of the best Italian restaurants while I am in Salt Lake City.

I will need to infinity my recognition first. For dinner, I decided to find an Italian restaurant. Whenever it comes to Italian food, I am very particular. I’m looking for an authentic restaurant serving fresh pasta and ingredients of the highest quality. I am willing to spend more to dine at a restaurant that will give me an unforgettable experience.

Next, I will do an information search. Google’s top 10 restaurants should be avoided. There are some restaurants that are popular on google search, but they aren’t necessarily the best. In many cases, these aren’t the places where locals dine. Social media plays an important role in the food industry. I am seeking accounts of local foodies and Instagrammers who are passionate about food. I will also check Facebook groups. I don’t use Facebook daily but I really think that Facebook groups are great for this. I’ll check the Foodie groups, and if I don’t see a post about Italian restaurants in Salt Lake City, I’ll just create a new one.

My social-media search helped me to find those three Italian restaurants. Creators of the blogs, and instagram called those spots as authentic Italian food with the experience like anything in Utah. La Trattoria Di Francesco, Antica Sicilia, and Sicilia Mia. 

After checking the restaurant reviews, social media, and reading about the history of the restaurant, I decided to go with Antica Sicilia. Food bloggers claim that this restaurant brings Italy to Utah. A truly memorable experience. I got to see the chefs prepare Carbonara in front of me. The food was delicious and I could tell that fresh ingredients had been used. The restaurant staff was friendly and helpful. Other customers could agree with me that the kitchen did a perfect job.

The restaurant marketing is really strong. All of the customers are well-attended at the restaurant. People are delighted by the chefs making a few meals in front of them. They make videos, post them on social media, and tag the restaurant. If the followers keep the name of the restaurant in mind for future visits to Salt Lake City. Another strong marketing move was the staff; The staff was amazing, really chatty and friendly. People who are having a good time at the restaurant tend to stay longer and order more food and drink.

As a consumer, I make very specific decisions when it comes to an unknown area and the same steps I take to find a good restaurant also apply when I am considering buying a new product and conducting market research.