For our Week D Assignment, we will return to the discussion board.

We will reflect on what we’ve learned in class and through our course materials to discuss how segmenting consumers into groups can benefit marketers as they promote a product, service, or organizational initiative. We will imagine ourselves as entrepreneurs and complete a simulation to see how marketing to specific segments can have a direct effect on sales.

Here is a link to our Market Segmentation Discussion Board and a Discussion Rubric to make sure you can earn maximum points. Click “Reply” to my original post at the top of the discussion to add your own, and then click “Reply” on your classmates’ posts to respond thoughtfully to their ideas.

As always, if you need more information, you can ask me a question. For information on due dates, check our Course Schedule.