The pitch that resonated with me the most, in the Shark Tank episode, is the KETTLE GRYP. This product was planned and created very cleverly by satisfying customer want and especially need.. Kettle Gryp is a gym accessory for hand weights that provides the possibility to use a dumbbell as a kettlebell by attaching a well constructed plastic gryp to the existing dumbbell’s handle, as a result having a real kettlebell. Kettle gryp is able to hold firm weights up to 55 lbs. The product set up instructions are very easy to understand, and to make it work on the dumbbell. Thus, different aged customers are able to use it. Once the kettle gryp is in its open stage the customer needs to place the dumbbell, in the specified marked location, close the kettle gryp, secure the latch, and the kettlebell is ready to exercise with.  In order to do different exercises, we usually need different kinds of equipment, and mainly different kinds of weights, spending a significant amount of money. However, with this product we don’t have to worry anymore about buying separate kettlebells, spending tons of money, and looking for a space to store them in a small apartment. The most important is that it provides the possibility to execute different, and more movements safely. That’s why customers need this product. I love the idea of this new product, and I think that the shark made a very good investment. Kettle Gryp could be best positioned to appeal to customers by making a packaging that jumps it out from the crowd. There are few competitors, but their product differs in many points of view.  Also, it would be beneficial to design a package that matches very well the product, but focusing on the customer as well. For instance, applying attractive colors, adding motivational pictures, and making the customer realize that this product fits them the best. In addition, the brand plays a significant role also. Since, most of the time the purchasing decision is influenced by the brand it is essential to create a brand that will make customers recognize that they can trust not only the product but the brand as well.