Need recognition
At first, when I look for a restaurant to meet my needs I look at their setting, where they are located, how it looks if it’s clean and whether it is worth eating there or not, and the menu cost.
Information research
Since I had never been to an Italian restaurant or this city town I didn’t know which restaurant to choose, but after research, I decided to talk about this fancy Italian restaurant in Salt Lake City “Veneto Ristorante Italiano“.
Veneto is located at 370 E 900 S, Salt Lake City, UT 84111. They allow ordering for pickup. There is no delivery. It is a Cozy locale that offers classic Northern Italian dishes including handmade portions of pasta & a large wine list. Their menu honors year-round classical favorites and seasonal specialties from the region of Veneto, with ingredients coming from Italy and the finest local purveyors. It has a 4.5 rating which seems good.
Evaluation of alternatives, Purchase & Purchase behavior
I had two choices that I was having difficulties choosing at first: Valter’s Osteria and Veneto. Mostly every Italian restaurant serves a lot of types of pasta and spaghetti which are my favorites. But, I decided to choose Veneto because of the way it looked and the menu looked delicious. the setting and the way it is decorated from the outside looked fancy. Also, because Veneto cares about their customers, they want their safety and ask if they are allergic to anything before they order. Their menu looked good to me.
After doing this research I noticed that consumers have to be very careful with their needs when they are about to decide because that’s how people get to know what you want and how is your way to convince them to buy the product. In marketing, consumer buying behavior is very important. There are many behaviors: perception, motivation, learning, beliefs, and attitudes. so, Customers’ behaviors help to target the marketing toward their specific spending needs and help the restaurant business which we all followed in every restaurant. Need to be passionate about ordering.
