Moving from a city like New York to a city like Salt Lake can be stressful. Especially when looking to fill your desire for your favorite food. Being a New Yorker from Manhattan, my favorite food is Italian. Having a neighborhood like little Italy at my fingertips, I can feast and dine at some of the best Italian restaurants around. Finding a restaurant in Salt Lake City that meets my expectations would be a challenge, but not impossible.

The first decision I would make when searching for an Italian restaurant in Salt Lake would be, do I want somewhere fancy or somewhere casual? I would choose somewhere Fancy so I could feel as though I’m back in my hometown eating at one of my favorite places in little Italy. The second choice I would have to make would be if I wanted to pick up the food or do I want it delivered to me? I would pick delivery for convenience. The third decision would be what price threshold I would be willing to pay? Considering I want the best and I want it to come from a fancy place that delivers I would be willing to pay top dollar to get a taste of home.

If I go through the first three stages of the consumer decision-making process, I will have to address, (1) need recognition, (2) information search, (3) evaluation of alternatives. here’s how I would do this.

1. Need recognition would be figuring out what I want. In this case that would be Italian food that reminds me of home.
2. Information search would be how I find what I want. I decided to google 5-star Italian restaurants near me in Salt Lake City. The first result I found was a 4.7-star restaurant called Valters Osteria. Upon further research, I saw a lot of very good reviews as well as pictures of their food. Valters Osteria seemed to be the perfect place. The only downside was that they only did eat in and take out, no delivery.
3. Evaluation of alternatives would be finding an alternative restaurant that met all my requirements. With more research, I found a restaurant, which also had 4.7 stars, called Osteria Amore. The reviews and pictures of food were just as satisfying as Valters Osteria, and they did No-Contact delivery through Grub hub.  This seemed to be the perfect option for me, and I decided this would be where I got my taste of home from.

While going through the steps of the consumer decision-making process, I realized how helpful it was when you need something specific. following these steps gave me direction and made the process of finding a restaurant to fulfill my needs extremely easy. I believe my preferences would compare well to other consumers who do not care to spend a little extra on good food. I also think that in today’s time people love the convenience of being able to have food delivered to their doorstep. Using the consumer decision-making process, made getting all my needs and wants met easily.