What I’m looking for:
- An Italian Restaurant in Salt Lake City, Utah
- A casual setting that’s perfect for a simple date
- Preferably has outdoor seating
- The price threshold should be around $70
Now it’s time to search!
The first step is the need recognition – Italian cuisine!
The second step is the information search – I head to TripAdvisor.com to do my research. I can specify reviews based on traveler type (families, couples, single, etc.), time of the year that they visited, language, and rating. I can also specify I want Italian restaurants in Salt Lake City with outdoor seating, so I don’t have to waste any time scanning through other restaurants.
Stoneground Italian piques my interest. It seems to have great reviews and meet all my requirements. The best part is, I can even make a reservation right away on the website I’m already on or get food delivered if I’m interested.
Third step, evaluation of alternatives – With Caffé Molise taking the #1 spot in Best Italian Food in Salt Lake City with outdoor seating, I decide to investigate the menu, pictures, and reviews. It looks beautiful, but there are no pictures of outdoor space even though it was advertised, so I decide Caffé Molise may not be the restaurant for the occasion.
Next, I look into Per Noi Trattori. It seems to have good reviews and a simple outdoor area, but the price range of the food is a bit high. I can’t imagine leaving with only spending $70.
And finally, purchase – I decide to stay with my initial choice, Stoneground Italian.
Overall, I realized my experience with consciously following the Consumer Decision Making process with an unknown area (Salt Lake City), is very similar to when I unconsciously do it myself every time I’m looking into buying a new product or trying a new restaurant. I always want to make sure I’m going to have a pleasant experience, by making sure others have had a pleasant experience before me.
Hi Joana,
I like your paper. It is interesting. I’m curious what your requirements were, because I was interested in the same restaurant. Also, you mentioned that you always make sure to go to places where positive experiences were shared from satisfied customers, but how would you choose, if let’s suppose, there were mostly negative reviews? Since a pleasant experience for one person could be not for another one, and it turns out that you were not satisfied 100% would you still choose the same method?