Journal Entry – Week 10

Prompt 1:

Some examples of product placement in animation productions today are in animated films such as Zootopia(2016), and Ralph Breaks The Internet (2018), both had references to popular brands and companies in order to promote them beneficially. Other examples of this can be seen in animated tv shows such as American Dad and Rick and Morty.

In the movie Transformers, it has a lot of brand references that has chosen throughout this film. which is, Chevy Camero, Porsche, eBay, and Burger King.

Prompt 1

Ralph Breaks the Internet (2018), the sequel to Wreck-it Ralph (2012) references many known brands from Amazon to YouTube to Facebook and many more throughout its running time as the movie deals with things that can be accessed online. Another movie is Jurassic World (2015), though not animated features many product placements such as Coca-Cola, Starbucks, Samsung, Pandora, and many more. Product placement is a form of advertising done by featuring or placing a brand or a product in movies, tv shows, or any kind of media to promote them which benefits the involved companies.

Some of recent examples of products that are placement in Animated tv shows today are zootopia in (2016) the macy store and bags and target bags. Lorax, and the Bee movie. Another big TV show is in friends. The way this happens is Animation or a company has product and makes like a Deal or agreement with another company that benefit both parties.

The show Rick and Morty have many wacky themes and in those themes, there is room for product placement. Rick and Morty can be seen promoting products such as Pringles and Wendy’s in some animated commercials.