The most demotivating part of Harpers job is how she feels like a machine rather than a valued person in her role. Her previous boss was engaging, involved and aware of the people he managed and what their workloads were, now Harper feels overworked and unseen. If I were HR at Marketable Inc., I would encourage David to facilitate weekly team meetings and team building efforts outside of the office as well prioritizing filling the vacant role to better manage workloads. Harper has been with the company for 4 years and was happy in her role for most of her time there, losing her as an employee would worsen the workload on her colleague and have the team question the company’s morale.
Author Archives: Amanda Hines
Kroc’s Takeover
- What makes Ray Kroc different than the Mcdonald brothers was Kroc’s drive and persistence. The brothers were fearful of expansion and change within the company that would take away from their core values. The bothers dreamt big but didn’t have the follow through to make their grand ideas come to life.
- The brothers accepting the buyout offered had quickly become their only choice. They did not protect their brand name effectively and did not have the resources for a legal battle. The deal given may have seemed generous at the time but in considering the huge corporation Mcdonalds became, the brothers were sold short.
- The local stores made money by lowering overhead costs and collecting profit earnings.
- Ray Kroc made his money buy owning the land the businesses were operating on and collecting their rents, he also collected their franchise fees which was a percentage of the business earnings.
- My views on Mcdonalds were never the greatest but I can appreciate the business efforts deployed to create such a successful global franchise.
Ethics and Social Responsibility – Grove Co.
As someone who is always on the go with little free time, online marketplaces are a go-to resource I rely on for everyday products. Around three years ago I ran into an ad for Grove Collaborative, a one stop shop for everyday products that have been ethically sourced to be sustainable, eco-friendly and cruelty free. They allow their consumers to do their part in helping our environment without having to do to the heavy lifting.
Grove Collaborative’s marketplace includes household cleaning supplies, ethically sourced beauty and personal care products and my personal favorite, the latter for children too! Grove is on a mission to become 100% plastic free by 2025, they partner with likeminded small companies to better expand and pursue their efforts. They’ve created program like “Beyond Plastic” and making returning their recyclable products directly to them convenient and will even send you a prepaid label to do so.
Their quest is one I personally admire and being a consumer for only three years, I’ve watched them enter mass market stores like Target and grow their message through educating their buyers with articles and advertising. I’d love to see more pressure applied on all companies, consumer products and audiences with more marketing campaigns and seminars on how to effectively source and make better choices outside of their platform.
The company truly allows its consumers to feel as though they’re contributing to the cause, which they are because the environmental change starts small, at home, with us and our everyday choices. Grove Collaborative is based on ethical and social responsibility and I’m eager to see where they go.
Amanda Hines
Hello, my name is Amanda Hines, I'm majoring in Business Management. I'm a mother of two with a full time career in brand licensing while also studying full time any chance in between. When I so rarely find free time, I love to salsa dance and take lessons with my partner. I'm a Brooklyn native, born and raised New Yorker and I cant imagine living or being anywhere else. Here's my BMCC email: amandai.perez@stu.bmcc.cuny.edu Here’s my BMCC email: amandai.perez@stu.bmcc.cuy.edu
