Week C

In Week C, we will focus on two units of study: Unit 4: Global Business & Unit 5: Financial Environment.

In Unit 4: Global Business we will learn about why it matters for organizations to think beyond the confines of their local customer base and market their products and services more broadly. We’ll also examine the challenges that arise from global expansion, and how organizations and marketers need to be sensitive to cultural differences across country borders.

In Unit 5: Financial Environment we will explore the different institutions and markets that make up the financial system and how that system impacts the economy and money supply. We will learn more about money and the role of banks in the economy and in business. We will also describe common ways businesses obtain financial capital (money) to fund their operations.

Use the Week C links in our Course Schedule to access our Course Materials and Assignments for this unit. As a reminder, all assignments must be submitted by Friday, April 15, 2022 at 11:59pm ET.