As someone who is always on the go with little free time, online marketplaces are a go-to resource I rely on for everyday products. Around three years ago I ran into an ad for Grove Collaborative, a one stop shop for everyday products that have been ethically sourced to be sustainable, eco-friendly and cruelty free. They allow their consumers to do their part in helping our environment without having to do to the heavy lifting.
Grove Collaborative’s marketplace includes household cleaning supplies, ethically sourced beauty and personal care products and my personal favorite, the latter for children too! Grove is on a mission to become 100% plastic free by 2025, they partner with likeminded small companies to better expand and pursue their efforts. They’ve created program like “Beyond Plastic” and making returning their recyclable products directly to them convenient and will even send you a prepaid label to do so.
Their quest is one I personally admire and being a consumer for only three years, I’ve watched them enter mass market stores like Target and grow their message through educating their buyers with articles and advertising. I’d love to see more pressure applied on all companies, consumer products and audiences with more marketing campaigns and seminars on how to effectively source and make better choices outside of their platform.
The company truly allows its consumers to feel as though they’re contributing to the cause, which they are because the environmental change starts small, at home, with us and our everyday choices. Grove Collaborative is based on ethical and social responsibility and I’m eager to see where they go.