- What makes Ray Kroc different than the Mcdonald brothers was Kroc’s drive and persistence. The brothers were fearful of expansion and change within the company that would take away from their core values. The bothers dreamt big but didn’t have the follow through to make their grand ideas come to life.
- The brothers accepting the buyout offered had quickly become their only choice. They did not protect their brand name effectively and did not have the resources for a legal battle. The deal given may have seemed generous at the time but in considering the huge corporation Mcdonalds became, the brothers were sold short.
- The local stores made money by lowering overhead costs and collecting profit earnings.
- Ray Kroc made his money buy owning the land the businesses were operating on and collecting their rents, he also collected their franchise fees which was a percentage of the business earnings.
- My views on Mcdonalds were never the greatest but I can appreciate the business efforts deployed to create such a successful global franchise.
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Hi Amanda! I like how to reiterated that the McDonalds brand is not just all across America, it’s now across the globe! And I think that’s an important point to remember, that in order to grow a business that wide and far, it doesn’t happen just by being “nice” and “working hard” — you probably have to get your hands a little dirty to make things that successful. As for the global reach of the brand now, I think it’s interesting that in other countries (in Asia, Cambodia, and in Latin America, Panama), going out to a McDonald’s meal reprsenents an “expensive” choice by many consumers who make the decision consciously and with planning involved, versus our spur of the moment “f-it, I’m hungry” mentality… I was very intrigued to observe this phenomenon when I was in these countries — while “fast food,” the experience was more about having “made it to middle class” and “flexing” in public with friends or family than it was about a quick meal on the go. A very random aside, but interesting nonetheless about how for many people, eating in a public mall downtown was more a reflection of class and status than it was about the food being good…or even that “fast!”