- What makes Ray Kroc and the brothers different from each other?
- Do you think the McDonald’s brothers did the right thing by selling out to Ray Kroc? Did Ray Kroc give the brothers a good deal?
- How did the local store franchisees make money?
- How did Kroc make money? How was that different than the franchisees, running the local stores?
- Does this film change your view of McDonald’s?
A1. In terms of differences, Ray Kroc tends to give off a bitter, aggressive (for lack of a better term) than the McDonald brothers. Ray had a mind built for business, while the McDonald brothers were more so ethical in a sense.
A2. Somewhat. Considering that they were quickly put out of business and didn’t receive royalties (which the royalty amount should have been better negotiated as well) though the profit a standard restaurant can make over a year, especially at that time considering all deductions and costs, it was a semi good deal in the moment. Though looking back, that’s another story.
A3. Usually through the royalties earned from establishments
A4: After getting the loan for construction and saving money, He began to buy and build restaurants. When building/managing establishments, He often focused on the land aspect-in which would bring in profit via financing.
A5: It doesn’t exactly change my perception on the corporation itself, but rather gives more hindsight as to their background; which is certainly fascinating.
Hi Jamal. I actually agree with your answer to number 4, I do think that Kroc was very wise with how you decided to make/ earn his money. He was very strategic about it, which honestly proves that Kroc is a successful business man. Focusing on the profit your earning is obviously a big thing!
Hello Jamal! Kroc was undoubtedly very strategic and persisting, he knew the potential the business had and he just had to have it. No matter what he had to do and how unethical it may’ve seemed. I can’t help but wonder how the brothers would feel if they saw what has become of their company today!