McDonald’s is the company I interact with daily. McDonald’s is a restaurant that deals with fast food. It is one of the most popular restaurants in America, and it is an established company (Zhang et al., 2020). McDonald’s Corporation was established in the year 1940. The company is controlled by Maurice and Richard in the United States. McDonald’s mainly serves its customers hamburgers, French fries, and chicken products. McDonald’s is ranked as the biggest restaurant firm in the world. However, McDonald’s has social responsibilities and ethical principles like other companies. When considering the moral duties of McDonald’s, you have to consider the following the following factors such as philanthropy, energy conservation, sustainable supply chains, reducing carbon footprints, fair trade, and community services.
McDonald’s Corporation takes part in community activities. Apart from serving the community with its services, it also gives hands back to the community. McDonald’s helps in fundraising and volunteers that help the society. They have formed an organization known as Ronald McDonald House Charities; this program and McDonald’s National scholarships give funds to society through programs that support ethical principles (Nee et al.,2018). McDonald’s supports these events financially through sports and community events with global inspiration
The concern of energy conservation is a priority in the company of McDonald since the fast-food uses energy to be prepared. Energy conservation affects the profit of a product sold to the consumer. Therefore, McDonald’s acknowledges that kitchen equipment’s responsible for saving energy. However, to cut half the power used to cook each meal on the menu requires an upgrade in the kitchen equipment (Raj et al., 2021). McDonald’s has been making plans with its kitchen equipment suppliers to work on the energy efficiency of its products. McDonald’s finds a solution of using low energy by using small oil volume fryers. Also, McDonald’s restaurants are well ventilated to reduce heating. McDonald’s is one of the most channeled corporation businesses globally (Heymann, 2020). The company has extended its restaurants in many countries. All McDonald’s restaurants work greatly, meaning the management does a very good job. McDonald’s products’ top priorities include chicken, chips, beef, coffee, and palm oil. McDonald’s always gets challenged by its customers since their expectations keep evolving. To be ready to cope with the consumers, McDonald’s works with global reliable suppliers and farmers worldwide that provide them with quality products.
Many industries today have resulted in global warming. Companies that deal with the production of goods through energy are expected to observe their carbon footprint to take care of the environment. McDonald as a corporation, respect nature and take action to reduce the amount of carbon dioxide let into the atmosphere. McDonald’s believes that climate change can impact and affect communities globally. However, McDonald’s has laid a carbon footprint reduction strategy (Schramade, 2019). McDonald’s was the first restaurant in 2018 to open a science base purposely to help reduce greenhouse gas. McDonald’s achieved to ensure all their products come from sustainable, verified sources. McDonald’s also greatly supports other traders who sell them products. McDonald’s buys whitefish in large amounts. Therefore, they boost the trade between them and the fishermen (Heymann, 2020). McDonald’s is a world supporter of coffee and the company campaigns for the sustainability of coffee sources.
During a crisis, you will find McDonald delivering food to communities to help. McDonald’s has launched various programs to keep families together close to care facilities. McDonald’s and the Franchisees, major owners of McDonald’s restaurants, offer sponsorship and resources to local communities globally (Zhang et al., 2020). Worldwide, McDonald’s staff members have a culture of volunteering their time to focus on supporting the community. McDonald’s is a source of employment for society, and therefore, I would like McDonald’s to teach life skills to its labor force. McDonald’s is an established cooperation channel of restaurants. In the past years, it has gained more customers and managed to penetrate the world of consumers. McDonald’s has gained the trust of consumers globally. Every day they earn customers by serving them safe food and respecting both customers and staff members.
Reference
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Nee, L. G., & Arumugam, P. V (2018). Environmental Corporate Social Responsibility Management, ECSRM, and Strategy to Reshaping Consumer Behaviour.
Raj, S. K., & Singh, N. K. (2021). Strategizing fast food industries using a balanced scorecard approach: A case study of Mcdonald’s Corporation. Raj, SK & Singh, NK (2020). Strategizing fast food industries using a balanced scorecard approach: A case study of McDonald’s Corporation. International Journal of Humanities, Arts and Social Sciences, 6(6), 258-273.
Schramade, W. (2019). McDonald’s: a sustainable finance case study. Erasmus Platform for Sustainable Value Creation.
Zhang, R., Wu, C., Yin, J., Liu, L., Cheng, L., & Xin, X. (2020). Corporate Social Responsibility (CSR) Survey—KFC, McDonald’s. Academic Journal of Business & Management, 2(8).
