1.The McDonald brothers were entrepreneurs who were primarily concerned with the quality of services.  They were focused on fast and high-quality fulfillment of their obligations. The Macdonald brothers pondered, experimented and did not give up which led their business to such success. They were innovators who were not afraid to put their seemingly unsuccessful and crazy ideas into practice. In turn, Ray Kroc just wanted to make as much money and success as possible no matter what. He was focused on commerce and making money, while ignoring the principles and rules of the founders, which led the business to success.

2.On the one hand, it’s good that they sold him a franchise, since Ray Kroc successfully distributed other franchises in America, and made this catering popular. On the other hand, the McDonald brothers did not want this, they wanted to have a family business that they could personally control.

3.Franchises were focused on commerce and making money, while ignoring the principles and rules of the founders that led the business to success. Franchise owners introduced innovations that violated the original rules.

4.Ray Kroc opened a franchise corporation in which he attracted new investors for business. He deliberately outwitted the brothers by buying out their business and began to change the rules appointed by the brothers.

5.I didn’t even know that behind such a world-wide popular catering, there was such an intricate and time-consuming story. To date, the innovations invented by the MacDonald brothers are working successfully. McDonald’s still pleases consumers with fast service and low prices.