TITLE OF COURSE: Multimedia Project Lab

COURSE NUMBER & SECTION: MMP460-1100, Fall 2021

SCHEDULE: Mondays & Wednesdays, 11AM-1:15PM. The recurring link for synchronous Zoom sessions will be posted on Blackboard (to insure privacy). Please email me at if you cannot find the link.

PROFESSOR: Anna Pinkas | email: | Office hours on Zoom: Tuesdays & Wednesdays, 9:30AM – 11AM. The recurring link for these sessions will be posted on Blackboard (to insure privacy). Please email me at if you cannot find the link or if you’d like to schedule a different time to talk. 


COURSE DESCRIPTION: Students will work collaboratively to plan, design and create a complete interactive, multimedia project. Projects may be drawn from such applications and tools as: media campaign; information kiosks; websites and mobile apps; physical computing, and digital fabrication.

PREREQUISITES: MMP200 and any 200-level MMP or MMA course.

Course Student Learning Outcomes (Students will be able to…) Measurements (means of assessment for student learning outcomes listed in first column
Students will work in a group to plan, design and produce a complete, interactive multimedia project. Campaign project
Students will apply advanced digital skills, and combine several types of media to create a cohesive project. Campaign project
Students will carefully assess their target audience and design their project accordingly. Campaign project
Students will assess and improve their portfolio to assist them in meeting their educational/career goals. Portfolio assignment



  • A good HTML5/CSS book
  • The Design of Everyday Things: Revised and Expanded Edition by Don Norman
  • Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) by Steve Krug
  • 100 Things Every Designer Needs to Know About People by Susan Weinschenk




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Participation in the academic activity of each course is a significant component of the learning process and plays a major role in determining overall student academic achievement. Academic activities may include, but are not limited to, attending class, submitting assignments, engaging in in-class or online activities, taking exams, and/or participating in group work. Each instructor has the right to establish their own class participation policy, and it is each student’s responsibility to be familiar with and follow the participation policies for each course.


Grading is based on the successful completion of workshop exercises, a web-based portfolio, the campaign project, and on class participation. Students are expected to attend every synchronous session, to follow the workshops and discussions (in-class and online). Failure to do so will affect the “class participation” grade (see below). Projects must be handed in on time. Points will be deducted for work that is handed in late. It is your responsibility to contact me in the event of an absence or of an issue with meeting a deadline. I will do my best to help you catch up, but I must be notified. You may also re-submit workshop exercises to improve your grade.

  • Workshop exercises: 25%
  • Portfolio: 15%
  • Campaign project: 50%
  • Class participation: 10%


  • Digital media workshops (four from the following list: Typography, HTML/CSS, Bootstrap, WordPress, UX, Design Systems, Designing for Social Media, Kinetic typograph, AR/VR, Physical computing, Digital fabrication)
  • Portfolio review and enhancement
  • Teamwork/collaboration strategies
  • Campaign project – Project research
  • Campaign project – User Experience
  • Campaign project – Visual Design
  • Campaign project – Development
  • Campaign project – Presentation

WEEKLY BREAKDOWN (subject to change)

Week One (Wed 8/25 & Mon 8/30)

  • Intro to course
  • Portfolio review
  • Intro to OpenLab

Deliverable: portfolio review: gathering, organizing, describing + OpenLab portfolio creation and link

!!! NO CLASSES ON MON 9/6 & WED 9/8 !!!

Week Two (Wed 9/1 & Mon 9/13)

  • Crit: portfolio review
  • Campaign project overview
  • Creating groups for the campaign project
  • Brainstorming ideas
  • Creating a pitch

Deliverable: team contracts + shared folder creation and link + pitch presentations

!!! NO CLASSES ON WED 9/15 !!!

Week Three (Mon 9/20 & Wed 9/22)

  • Crit: pitch presentations
  • Planning the digital media workshops

Weeks Four (Mon 9/27 & Wed 9/29)

  • Group meetings to debrief the pitch feedback
  • In-class workshop: portfolio review update
  • Digital media workshop I

Deliverable: portfolio review – formatting

Weeks Five  (Mon 10/4 & Wed 10/6)

  • Digital media workshop II & III

Deliverable: All digital media exercises

!!! NO CLASSES ON MON 10/11 !!!

Week Six (Wed 10/13 & Mon 10/18)

  • Target audience
  • Creative Brief
  • Time management

Deliverable: persona, creative brief, task analysis

Week Seven (Wed 10/20 & Mon 10/25)

  • Sketching and developing ideas
  • Writing and presenting project proposals

Deliverable: text, start sketches (due on week 10)

Week Eight (Wed 10/27 & Mon 11/1)

  • Color
  • Typography

Deliverable: style guide

Week Nine (Wed 11/3 & Mon 11/8)

  • Preparing the preliminary design presentations

Deliverable: preliminary design presentations (including sketches)

Weeks Ten (Wed 11/10 & Mon 11/15),  Eleven (Wed 11/17 & Mon 11/22), Twelve (Wed 11/24 & Mon 11/29), Thirteen (Wed 12/1 & Mon 12/6)

  • Preliminary design presentations
  • Revising and finalizing the design
  • Portfolio reviews

Deliverables: Revisions based on feedback received during the design review + portfolio requests for feedback (last chance)

Week Fourteen (Wed 12/8 & Mon 12/13)

  • Campaign project finishing touches + final presentation preparation

Deliverables: campaign project assets + presentation prep + final portfolio submission (in the form of a live URL on Blackboard)

Week Fifteen (Wed 12/15 & Mon 12/20)

  • Deliverables: Final campaign projects presentations
General Education Learning Outcomes Measurements (means of assessment for student learning outcomes listed in first column
Communication Skills- Students will be able to write, read, listen and speak critically and effectively Class presentations, critiques and project briefs.
Quantitative Reasoning: Students will be able to use quantitative skill and the concepts and methods of mathematic to solve problems. n/a
Scientific Reasoning– Students will be able to apply the concepts and methods of the natural sciences n/a
Social and Behavioral Science– Students will be apply the concepts and methods of the social sciences n/a
Arts & Humanities– Students will be able to develop knowledge and understanding of the arts and literature through critiques of works of art, music, theatre and literature. Design assignments and class critique discussions.
Information & Technology Literacy– Students will be able to collect, evaluate and interpret information and effectively use information technologies. Design assignments and project briefs.
Values– Students will be able to make informed choices based on an understating of personal values, human diversity, multicultural awareness and social responsibility. Design assignments, project briefs and class critique discussions.

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