Week #8 & #9 – Midterm Project!

Welcome to MMA100 Week #8 & #9!

Here is this week’s useful information and class resources:

*Did you miss Week #7’s Post? Go Here

*Did you miss Assignment #3’s Details – There are 2 part? Go Here

* On 3/20 – we went to visit the Animation Tech-Talk – What did you think  about the talk? What did you learn from the event? Did one person or piece of advise stand out? Please leave a comment here!

Our Mid-Term project begins!

Lets Design a Poster. Lets bring together the application of typography and imagery.

Museum Exhibit Poster (examples will be shown in class – as well as a series of Illustrator vector demonstrations)

Choose one or more of these styles/movements of art to create a poster using a SELF-Portrait:


Process: Research! Find a series of images and references to work from. Save these images to your project folder. Create your self-portrait in the style of the Art Movement that you chose for a Museum Exhibition. It should be obvious which you picked WITHOUT seeing the title.

Your self-portrait IS the artwork for the Poster campaign you create for the exhibit. You must design the poster in 2 sizes – one landscape and one portrait orientation. I suggest 11”x17” (or smaller)

Your self-portrait must first be drawn in Illustrator and can be brought into Photoshop later for manipulation, like adding blended color, photos or effects. After you illustrate your self-portrait you’ll create a poster for the ex­hibit.

The museum having the exhibit you’ve chosen is: SAM, Seattle Art Museum. Find out more about the institution at this website: https://www.seattleartmuseum.org/visit/seattle-art-museum

For the midterm project please use the SAM logo as it is: (attached as a download link here) *feel free to re-recreate the logo on your own if you wish.

You may use any of the tools in Illustrator we’ve learned or explore and find new ways to draw. You can work from a photo in Illustrator as demonstrated in class. DO THE PORTRAIT FIRST. Then make the poster.

Minimum required copy/text for the poster is:

New Voices Exhibit

April 15th – May 30th 2019

Opening Reception, April 20th 7PM-9PM


*(and the SAM logo of course)

Fonts and colors – are entirely student choice. Students may ADD copy, but may not delete from the minimum above.

Class Work Sessions and Critique – In class lab work sessions will be next week 3/20 – 5:30pm – 7pm and 3/27 – 5:30pm – 9pm – We will be printing our works in progress and discussing them on the critique board. The Class critique & evaluation for the Mid-Term Project will be on Wednesday 4/3.

***Updated – Final submissions of your two posters created in Illustrator will be saved and printed via .pdf file format (and I would like a .JPG file version saved via Photoshop – I will demonstrate on 4.3) both files will be  e-mailed to me by Sunday 4/7/19 – rseslow@bmcc.cuny.edu ****

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**Need Inspiration? Check out these links and tutorials below:


Art Movement Resources: 




Week #4

Welcome to MMA100 Week #4!

Here is this week’s useful information and class resources:

*Did you miss Week #3’s Post? Go Here

*Did you miss Assignment #2’s Details? Go Here

*Did you e-mail project #1 (post card)  to me as a .JPEG file? If not, please do!

We will begin tonight class 2/20 by re-capping last week’s class discussion about project #2. I will demonstrate the process for creating the suggested lay out in project #2’s description

Lets look at where we find image resources and referencing.

Class Exercise: Assignment #2 – (Part 2)

Working with Photoshop. Lets apply additional layers, filters and image manipulating techniques to customize our progress. Class demonstrations with layer styles and creating filters.

Working from the original psd. document / template that you have created in part 1 of this assignment, students will use and apply additional layers to enhance and manipulate their image selections for the Elements & Principles of Design.

Outcome – Students will save two variations of the project as a photoshop psd. file as well as exporting the files as a .jpeg for the web (demonstration in class)

Assessment of the project: How has illustrating the vocabulary with images helped your understanding of each term? Discussion follows.

Lets look at COLOR-

Color Theory – (Image via Arhaus‘  via Justcreative)

The link below was published via – JustCreative.com – This is great guide to understanding color in design with an emphasis on logos, identity and branding.


I highly recommend visiting and learning from JustCreative.com aka – Jacob Cass – Jacob is an amazing graphic designer and conduit of great design resources.

Video Screenings –

Photoshop Tutorial – The top 10 Things photoshop Beginners Want To Know How To Do


I love and recommend Terry White’s Youtube channel. He is an Adobe software wizard! Subscribe here.

Who is Michael Bierut and Why is he important? Please watch the video outside of class this week and respond in the comments section below)


What is GESTALT and why is it important in Design? An introduction.