Week #1 – Welcome to MMA 100 – Spring 2019

Welcome to MMA 100!

Please be sure to bookmark our class website and make sure that you are properly able to access it. You can always refer to our website for the week to week calendar of classwork, class lectures, resources, assignments and deadlines.

**Please review the course syllabus here**

Week 1 – What is Graphic Design?
Class introductions, who’s who here this semester? Introduction to our course work and our learning potentials together.

Design Solutions: Strategy, Concept, Design, Execution & Production
Exploring the Design Process: Thumbnails, Roughs & Comps.

Software skills – Adobe Photoshop and navigating around the Mac

What is Graphic Design?

“Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system. It can be intended for a small number of people, such as a one-off or limited-edition book or exhibition design, or can be seen by millions, as with the interlinked digital and physical content of an international news organization. It can also be for any purpose, whether commercial, educational, cultural, or political.” Via – Juliette Cezzar

Read the full essay here – https://www.aiga.org/guide-whatisgraphicdesign

Video – https://vimeo.com/10532686

Great explanation of Graphic Design, but what about the speed of the video??

The History of Graphic Design – We will be exploring and referencing Design history in our class. Lets explore these two references below over the course of this week.

Design History.org – http://www.designhistory.org

Key Moments in Graphic Design / Timeline – https://www.thoughtco.com/key-moments-in-graphic-design-history-1697527

Class Discussion: What is the Design Process? How do designers create strategies? Move from research to sketch, roughs and comps? What do these terms mean?

Thumbnails – Simply put, thumbnails are small sketches. Projects always begin with thumbnail sketches. No matter how tempted you are to get working with the computer and its software right away, thumbnail sketch practice is essential in the design process. Each project will require 3-5 thumbnail sketches. This practice will keep your idea muscles sharp!

Examples of Thumbnail Sketches

Roughs – Roughs are full scale renderings of your selected thumbnails. They are sized to the specific dimensions of your project. Roughs are about making the needed revisions and necessary decisions to meet the many challenges you may discover in the process.

Examples of Roughs & Comps – What is the visual difference between a rough and a comp?  Lets find examples together.

Comps –  (short for comprehensive) or a final comp, is the plan and official map that is ready for production. It is ready for publishing on the web, or print production with a printer or printing company. The comp is ready to  share with your client (or your professor 🙂 as it will fully communicate all aspects of your project and assignment. A final comp will be produced for each project in our class.

Assignment #1 (Part 1) – Post Card Design

We will be designing a standard sized Postcard to promote and communicate one of the following messages below (students must choose one)

1– A cause or message that you are passionate about –

OR

2 – An up and coming event that you would like to promote

Assignment Specifications:

Size: The final design will be 4″ X 6″ in size. (Students should decide on the arrangement of the height and width, will your postcard be a horizontal or vertical image? You will be designing both the front and back side of the post card with the full intention of mailing it so space must be allotted for the address and postal stamp.

Process: 

R&D – Where will you find visual inspiration and research? Flickr? NYPL Digital Archives?

1 – Thumbnail sketches – Students will generate a series of 2-3 thumbnails sketches using a pencil / pen and their sketchbooks to brain storm and illustrate their process.

2 – Roughs – Students will select from the 2-3 strongest thumbnail sketches and develop them into 1 rough scaled to the 4″X6″ size in pencil or “other medium”.

3 – Students will be encouraged to produce a final comprehensive pencil rendering scaled to size ready for scanning and application using photoshop. Students will experiment with various image manipulating techniques and styles to develop contrasts and visual interest.

Production:

Students will prepare their final work for both print out up in (CMYK) as well as presentation and application on the web (RGB).

Due dates for our next class week: 

What images will you be referencing and using? Where did you find them? Are they free to use, if so, how do you know? Please bring all of your resources and research to class. Thumbnail studies and a rough lay out will be due at the beginning of our next class 2/6 – @5:30pm