Assignment #1 – Post Card

Assignment #1 (Part 1) – Post Card Design

We will be designing a standard sized Postcard to promote and communicate one of the following messages below (students must choose one)

1– A cause or message that you are passionate about –

OR

2 – An up and coming event that you would like to promote

Assignment Specifications:

Size: The final design will be 4″ X 6″ in size. (Students should decide on the arrangement of the height and width, will your postcard be a horizontal or vertical image? You will be designing both the front and back side of the post card with the full intention of mailing it so space must be allotted for the address and postal stamp.

Process: 

R&D – Where will you find visual inspiration and research? Flickr? NYPL Digital Archives?

1 – Thumbnail sketches – Students will generate a series of 2-3 thumbnails sketches using a pencil / pen and their sketchbooks to brain storm and illustrate their process.

2 – Roughs – Students will select from the 2-3 strongest thumbnail sketches and develop them into 1 rough scaled to the 4″X6″ size in pencil or “other medium”.

3 – Students will be encouraged to produce a final comprehensive pencil rendering scaled to size ready for scanning and application using photoshop. Students will experiment with various image manipulating techniques and styles to develop contrasts and visual interest.

Production:

Students will prepare their final work for both print out up in (CMYK) as well as presentation and application on the web (RGB).

Due dates for our next class week: 

What images will you be referencing and using? Where did you find them? Are they free to use, if so, how do you know? Please bring all of your resources and research to class. Thumbnail studies and a rough lay out will be due at the beginning of our next class 2/6 – @5:30pm

The final Post card will be completed, printed and presented in class on 2/13.

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