Weeks #4, 5 & 6!

Welcome to MMA100 Weeks #4, 5 & 6!

Here is this week’s useful information and class resources:

Last week we began our class by re-capping the previous week’s class discussion about project #1. We printed our post cards in the format displayed below – I demonstrated the process for creating the suggested lay out. We discussed our results by pinning them up on the discussion board.

*Please e-mail project #1 (postcard) to me as a .JPEG file. – rseslow@bmcc.cuny.edu – if your file is too large for the bmcc e-mail server, use a free service like – https://wetransfer.com

Class Exercises: Assignment #2 -(Part 1)

This is a 2 part project. Working with Photoshop. Lets apply additional layers, filters and image manipulating techniques to customize our progress. Class demonstrations with layer styles and creating filters.

Working from the original psd. document / template that you have created in part 1 of this assignment, students will use and apply additional layers to enhance and manipulate their image selections for the Elements & Principles of Design.

Assignment Specifications: Students will generate a series of visual examples and solutions to define, communicate and illustrate the vocabulary of the elements & principles of design. Each term will display a visual image example using the vocabulary below:

Outcome – Students will save two variations of the project as a photoshop psd. file as well as exporting the files as a .jpeg for the web (demonstration in class)

Elements & Principles Vocabulary (HERE – Links to an external page.)

Elements – Color, Line, Mass, Movement, Space, Texture, Type & Value

Principles – Balance, Contrast, Direction, Economy, Emphasis, Proportion, Rhythm & Unity

Size: – 8.5″ X 11″ – The final design will be 2 composite designs of 8 squares composed and arranged by each student. (2 files will be created – one for the elements of design and 1 for the principles of design)

Process: Part 1 – Student will first create a balanced layout in adobe photoshop. Images will be found from research and investigation via the Internet and class resources. Each term for the elements of design will be illustrated and applied by cutting, formatting and placing the examples into a composite (the example below is simply one example, you will create your own)

Part 1A- Students will generate their own examples of each term using techniques learned in class with photoshop.

R&D – Where will you find visual inspiration and research?

Add your links to the comments section below.

Production: Students will prepare their final works in screen resolution format and application on the web (RGB).

Lets look at where we find image resources and referencing.

Part 2 of the project will be introduced in class tonight – 3/4/20.

Assessment of the project: How has illustrating the vocabulary with images helped your understanding of each term? Discussion follows.

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Outside of class study –

Lets look at COLOR->

Color Theory – (Image via Arhaus‘ via Justcreative)

The link below was published via – JustCreative.com – This is great guide to understanding color in design with an emphasis on logos, identity and branding.

http://justcreative.com/2018/02/19/color-psychology-in-logo-design-branding-explained/

I highly recommend visiting and learning from JustCreative.com aka – Jacob Cass – Jacob is an amazing graphic designer and conduit of great design resources.

Video Screenings –

Photoshop Tutorial – The top 10 Things photoshop Beginners Want To Know How To Do