Journal Entry – Week 9

When watching “Rooty toot toot” they use a lot of different colors and movements which make the short film appealing. The story of film really took in a lot of sound which really blend as you see the characters at a club trying to enjoy themselves amongst each other. This would catch a lot of attention due to the rash movement of everyone on film.

Prompt-2: We see that animated advertising became more prominent during this period. Pick an animated current commercial. Write about why you think it works, or doesn’t work, in terms of movement, color and storytelling. Include screenshots.

Coca-Cola created this iconic animated ad back in 2006. It takes us on a journey through a Coca-Cola vending machine into a magical world full of wondrous characters that work to bottled and chilled the coke before it being delivered to the outside. The images convey to the audience how much effort is put into every single bottle of Coke. The advertisement gives the idea of a brilliant and happy place that the coke is made, it shows a place filled with happy workers that all live to make the drink. Besides the intriguing fantasy storyline, the main point of this ad is the incredible execution of the 3D animation and the details.

Rooty toot toot’s use of sound, colors and movements really makes it eye catching & fun because it’s entertaining to watch and has exaggerated movements. The music and sound effects go well with each other because it has a certain tone that makes you wanna listen and watch. This is very effective because it’s different from other animations which can be too exaggerated or just have the same tone throughout with minimal eye catching or attention grabbing details.

Grub hub commercials ads it like a virus spreading the internet during the pandemic. This commercial ad worked because the sounds were very catchy, a simple storyline, and food. It is just about food delivery ads during the pandemic, then it becomes a meme, and people start to remake it and others post a video about the story behind it. The color was rich, nothing dark in the ads, very fast forward.

Here we have an advertisement for Chipotle. It’s very colorful and the quality is good. The people seem to appear with the same body and face shape as we are used to seeing them in cartoons and other animated films. I think that now the advertisements are being represented in very simple, short and attractive forms so that everyone can be interested in it. Also, it is important to show care for the customers which this picture shows very well.

“Rooty Toot Toot” is for sure an animated feature for adults, even with its simplistic style. All its characters are sort of geometrically shaped, like the Mr. Men cartoons, but differs in that it has a sort of water color look to it. The short looks as if it was painted then the lines were drawn on in a thin black pen, or vice versa. Because of its rather artistic look, I think this is what separates it from being too “child-like”, on top of what the characters are singing about. As for colors, everything is muted and moody; none of the colors in it could read as happy in anyway. Theres often monochromatic scenes, like one blue one for the past, where a character will just be fully white in order to stand out. I quite like the contrast of these scenes, as it makes me feel like thought was put into each design aspect. All the characters have some movement quirks to accentuate what they are saying, like the woman witnesses’ arms moving in a spiral as she sang. While this sort of thing would usually be attributed with kids cartoons, I think it just keeps the viewer interested by following the 12 principles of animation. I think all of this together makes the video fun to watch, and helps it hold up even today because of its unique style you don’t see much anymore.

The UPA cartoon studio animated short films for advertising products like snacks and drinks. One animated advertisement “Nabisco Snack Crackers Triscuit” advertised a diverse amounts of crackers by Nabisco company that was being advertised by UPA cartoon studio. The reason that these animated advertisement worked is because they appealed to younger audience that were children. The simple cartoon characters, the black and white background was something that entertained children even during the time of 1950’s where cartoons were very popular amongst children. The whole focus of the animated advertisement were the products that were being held or shown by the character of the animated film.

UPA studios employs a variety of distinctive forms and design choices in “Rooty Tooty Took,” which not only adds eccentricity and vitality to the animation but also complements the narrative being delivered. At first sight of the animated short, I was struck by the visual styles of the characters, which appeared to be heavily influenced by art deco and modernism. This may be seen in the geometric, streamlined shapes of the characters since the majority of the aforementioned characters are quite angular and have a smooth-lined, sleek appearance, as well as the bold, polychromatic hues utilized to accentuate the characters, as well as the background setting. Given the prominence of art deco, impressionism, and modernism in the 1920s and 1930s, particularly during the roaring ’20s, it’s understandable why the symmetrical and linear characters and settings inspired by said era are accompanied by swing jazz-inspired music that both sets the tone for the animation and serves as a storytelling mechanic.   With music playing a significant factor in the tale being told, it’s clear why the authors chose this strategy; it adds auditory sensation and enjoyment of the experience, as well as assisting in emphasizing the comedy of the short. Even just looking at the characters’ movements; since their models are much more condensed and simplified, they can express much more fluid and smooth movement. It’s a good thing that their minimalist designs contribute significantly to this; if they were more detailed, I’m not sure if the impact would be the same. The short’s distinctive look is as expressive and endearing as any animation from this era, but what makes “Rooty Tooty Took” so unique is that it uses its style to illustrate the action and witty humor conveyed throughout the story, and the geometric, angular forms characteristic of art deco designs assist a lot in emphasizing said the characters’ actions, and also help shape the short’s overall tone, Through these inventive and modernity designs, UPA animation really did know how to proffer the future potentiality of what could be accomplished through the medium of animation.

Based on the film “ Rooty Tooty Toot “ how I feel color pattern drawing and movement was used throughout the entirety of the film . As far as color was a mix and what I mean by that is for example in some of the scenes it was surreal with the music and the actual movement so the colors were relaxed and surreal. For most of the dramatic scenes the colors were more extravagant and exaggerated. As for how pattern was used throughout the film for example when all the witnesses told their view on what happened something that was consistent was Frankie’s lawyer always patted her on her right arm as a form of reassurance. As for drawing each of the drawings depicts an accurate account of each scene. Finally how movement was used throughout was by as I mentioned before for surreal scenes the movement was relaxed and tranquil. As for most of the dramatic scenes the movement was more dramatized and extracted for example when Frankie found out that Johnny was in the back with another girl you can see her movement from normal to jumping and pissed off. Therefore you can see how each of these elements were used in their own scenes in their own time throughout the duration of the film.

The Garden of Words was created using a combination of hand drawn animation , rotoscoping and CGI, with the latter facilitating the realistic appearance of the film’s rain sequences. The director of the film, Shinkai made half of the film’s backgrounds by using his photographs as a base and then drawing over the top with Adobe Photoshop, while the other half were fictional settings created with traditional animation and computer graphics. For the rainy scenes at the park, the color palette was toned down, and pale green shading was used to match the gloomy, rainy weather, thereby increasing the detail and defining the characters. Matching the tones to the background and lighting helped highlight the characters’ faces. A novel coloring method was chosen from other coloring methods following careful testing. The method involved integrating the coloring for each character with the background, a “new innovation of sorts” that mimics the refraction of light on the skin as seen in nature. This was accomplished by coloring the outline of the character, including the lines drawn for the separation of lit and shadowed surfaces, and then incorporating the background color onto the surface.

This is one of the many Grub hub commercials that have come out and I think it tells a very simple story or has a simple message. That message is that Grub hub is the place for all your food needs. The colors in this animation are very bright and neon tone of color to it. The flow of the animation it’s self from the way they move to how they look is very smooth! I think this commercials works for the time we’re in now because, especially during covid, people couldn’t go outside to get anything to eat and sometimes to even shop for groceries. People couldn’t eat inside restaurants so this was a smart and eye catching tactic to let it be known, well if you can’t come to the food, we can bring the food to you. Even before covid and after covid, this is a good advertising for people that want to eat in and want certain foods, they know with commercials like this, they’re saying we got ya back!

The UPA studio was noted for its use of color, abstract patterns, stylized drawing, and limited movement. The film “Rooty Tooty Toot” is animated by Art Babbit, Pat Matthews, Bob McDonald, and Grim Natwick. I noticed that when “nelly” the lady in blue, told her story in Color, abstract patterns, stylized sketching, and restricted movement were all hallmarks of the UPA studio. Art Babbit, Pat Matthews, Bob McDonald, and Grim Natwick created the animated feature “Rooty Tooty Toot.” When “nelly,” the lady in blue, delivered her narrative in court, the entire story was colored blue. She also walked and expressed herself in a more sassy/elegant manner. When the “Frankie” narrative was told, she was wearing a white dress surrounded by flowers, which may frequently be interpreted as innocence, which is what her lawyer is attempting to show. She wore a red dress to court, and once she won the case, everything went red, including herself. She was envious when she spotted her lawyer flirting with “Nancy” and shot him with the gun used at the original crime scene. After this happened, the entire courtroom becomes blue, indicating that Nellie was correct from the start. It’s effective because they utilized different colors to distinguish the characters.

In 2017, Heinz Australia released a high production value 3 min 3D animated ad for their baked beans. The animation quality is comparable to a major studio animated film with stunning colors and a lot of detail given to the characters and background. All the characters have a very typical springy movement that you see in a lot of 3D animation. The product that Heinz is promoting is very well incorporated into the story-line. The story follows the main character throughout his lifetime during which he designs a can of beans for every stage of it. The advertising worked very well as it was entertaining to watch and included a very relatable story.