In 2017, Heinz Australia released a high production value 3 min 3D animated ad for their baked beans. The animation quality is comparable to a major studio animated film with stunning colors and a lot of detail given to the characters and background. All the characters have a very typical springy movement that you see in a lot of 3D animation. The product that Heinz is promoting is very well incorporated into the story-line. The story follows the main character throughout his lifetime during which he designs a can of beans for every stage of it. The advertising worked very well as it was entertaining to watch and included a very relatable story.
