In 2010, the NBC community aired an episode that highlighted KFC. The episode included a cast going to a space launch simulator operated by Colonel Sanders’ avatar and included many references to KFC’s cultural influence. At one point, a character was talking about handing out KFC sandwiches to reporters, but he objected after the press realized that sandwiches could be mistaken for product placement. According to
The adAge, much of this was dreamed of by the show’s writers and should be free. However, when NBC saw the content of the script, they approached KFC and settled a larger paid transaction.
