Product placement is a very effective way to market a product and especially in this day in age on an animated TV show given the huge audience base it would have. One of the more recent examples I can think of comes from one of my favorite shows from childhood, Curious George. Being a monkey, Curious George would eat a lot of fruits and especially bananas in the PBS TV series and I very vividly remember DOLE being on the wooden crates where Curious George would get his bananas from. As I grew a little older I also started noticing that some bananas I got at the supermarket in real life had Curious George stickers on them. The DOLE company was very smart to do this since I remember wanting to always get bananas at the supermarket because it reminded me of Curious George – I had an emotional reaction to the product. Companies want to create a following and loyalty and attaching themselves to an animated TV show which targets kids, teens and young adults primarily helps them build loyal customers from an early age.
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