Si Ming Moy W10

In the popular adult swim cartoon Rick and Morty, Rick drives up to a McDonald’s and orders some of their Szechaun sauce and states that it was a “promotion for the Disney movie Mulan”. This moment became so viral that McDonald’s actually brought back their Szechaun sauce that they had discontinued for a limited time. If product placement is done properly, it almost becomes imperceptible. If done poorly, like in Transformers 4 (2014), it felt as though the entire movie was a long commercial for all the brands and completely funded by ad money.