Daily Archives: April 5, 2022

5 posts

Si Ming Moy W9

In 2017, Heinz Australia released a high production value 3 min 3D animated ad for their baked beans. The animation quality is comparable to a major studio animated film with stunning colors and a lot of detail given to the characters and background. All the characters have a very typical springy movement that you see in a lot of 3D animation. The product that Heinz is promoting is very well incorporated into the story-line. The story follows the main character throughout his lifetime during which he designs a can of beans for every stage of it. The advertising worked very well as it was entertaining to watch and included a very relatable story.

Tyree McQueen W7: Prompt 1

Both films, “Bust the Axis,” a stop motion animated feature directed by American puppeteer Lou Bunin, and “Momotarō no Umiwashi,” a traditional 2D Japanese animated feature produced by studio Geijutsu Eigasha, depict their adversaries in an incompetent, foolish manner, not only to primarily influence their audience but also to advance their war agenda. For example, in “Bust the Axis,” the Axis power leaders, Adolf Hitler, Benito Mussolini, and Hideki Tojo are depicted as inept, dull-witted individuals who appear to lack competence in their high-ranking positions and are ultimately viewed as the war’s “laughing stocks,” with the film going as far as to show the United Nations exploiting their incompetence and winning the war as a result. “Momotarō no Umiwashi” takes a similar approach to this form of propaganda. This is demonstrated bluntly with the Japanese soldiers being depicted as these attractive and astute soldiers, while the East Indies were depicted as these facetiously perverse long-haired monkeys, evoking their naive and simple nature as indigenous people, as well as British soldiers with exaggerated features such as large eyes, gargantuan noses, and lanky limbs. For “Bust the Axis,” I truly believe that stop motion adds a whole new dimension to the puppeteered figures and helps define the characters’ actions. With stop motion puppets, their movements are much more deformed and janky, which contributes significantly to their portrayal as facetious and incompetent, owing in part to their motion. The 2D animation in “Momotarō no Umiwashi” is no exception in the terms of defining the characters through their animation techniques. The fluidity and smoothness of the animated sections with the Japanese soldiers, particularly the dramatic close-up shots, help portray the soldiers in their tale as these “noble, stoic” types, while everyone else is deemed an impediment to their war efforts.

Natalia Ruzzi W8 – P2

I believe Jiří Trnka’s short film “The Hand” was viewed as subversive because of the moral of the story in this short film. To summarize, the puppet in this story is being constantly pressured by this hand to create more hand sculptures, whilst all the puppet wants to create is their own pottery. Eventually he becomes forced to create what the hand wants, and is eventually killed by the thing he loves. I think this story reflects how creatives at the time in Czechoslovakia were also being pressured to only create things that positively reflected their government and faced punishment for doing otherwise. So upon seeing this, I understand why the Czech government immediately tried to cover it up.

Ben pu Dai Prompt 2

The Czech government refused to distribute Jiří Trnka’ s short film “The Hand” (1965) because of rebelling. From the beginning of the movie to the end, you can see the white glove hand trying to control or brainwash the man(main character) no matter how hard he fights back, even at his death the hand still did a funeral for him. It probably represents you live to be my slave and die to be my ghost, the hand is everywhere there is no escape for people. That’s why I think the Czech government refused to distribute Jiří Trnka’ s short film “The Hand”.

Ben pu Dai prompt 2 week7

At the beginning of ” Private Snafu – Fighting Toolsvate Snafu” you can hear an excited and victory background sounding playing. Then it shows us a newspaper the topic of “Battle reports prove… best armed in the world” at that part we can understand U.S. soldiers are very strong with the best-armed weapon. When the camera zooms in the center you can see “U.S. Rifle Proven deadly” then it shows “our fighting tools unbeatable…proper care” at this part you can already tell the humor of the words because of proper care. Later in the film, you can see a U.S. soldier grabs the rifle(claimed to be deadly) from the mud, trying to shoot the German solider, something ironic happened since the rifle was garbed from the mud it was full of mud on side of the rifle so you can’t shot the bullets out. Then the U.S. used a machine gun, a few seconds later it broke apart from lack of care, German soldier the replyed with “our weapon works fine because we gave them great care”. That was the funny part because the U.S. didn’t take care of their firearm, opposite to the newspaper, they are not deadly anymore from the lack of care. The animation “Private Snafu – Fighting Toolsvate Snafu” wants U.S. soldiers to take care of their weapons and don’t disobey the rule.