MOTION GRAPHICS

Motion Graphics is the term used to refer to animations that enhance live footage (i.e:  animated text/logos/captions/graphs/maps etc…) The line between motion graphics and other types of animations can be blurry. They are often used in commercials, documentaries, opening titles etc… and are usually employed to give factual information to the audience in a visual and dynamic fashion.

Adobe After Effects and Cinema4D are amongst the most popular motion graphics software.

This video uses typography, simple shapes and live-action video to promote a conference:

Open Spot for Motion Conference 2014, by STATE Design [Click to watch]
Spot for Motion Conference 2014, by STATE Design [Click to watch]

The documentary “Valley Uprising” uses motion graphics to add depth and motion to archival photographs. The captions and logos in this trailer can also be considered “motion graphics.”

Trailer for
Trailer for “Valley Uprising”, 2015 by Sender Films [Click to watch]

– Anna Pinkas