Project Proposal

This topic gives students an understanding of how media projects are planned and researched from the very beginning, including gathering necessary information during the first client meetings.   Media projects are realized according to the needs of the client and media production is an ongoing collaborative process between the client and the media producer.  Writing the proposal or treatment is an early part of pre-production.   Pitching the project to the client is often the first step of this process.

////////// PROJECT NEEDS ANALYSIS (RESEARCH)

Key concepts / terms

Mission Statement  ♦ Project Analysis ♦ Market Research

Resources

Audience Measurement

////////// WRITING THE PROPOSAL

Key concepts / terms

 Media Proposal & Treatment  ♦Budget ♦ Research Citation Styles ♦ Pitching

Resources