Raymond Fleming’s Profile

The mar­ket­ing sys­tem is de­scribed, an­a­lyzed and eval­u­ated, in­clud­ing meth­ods, poli­cies and in­sti­tu­tions in­volved in the pro­duc­tion and dis­tri­b­u­tion of goods from pro­ducer to con­sumer or user that im­prove cus­tomer value in the con­text of a com­pet­i­tive en­vi­ron­ment.

The marketing system is described, analyzed and evaluated, including methods, policies and institutions involved in the production and distribution of goods from producer to consumer or user that improve customer value in the context of a competitive environment.

This course sur­veys busi­ness and in­dus­try in the United States with global growth strat­egy. Em­pha­sis is placed on build­ing Com­mu­ni­ca­tion and Quan­ti­ta­tive skills, in­clud­ing Excel spread­sheets, and an Eth­i­cal Foun­da­tion. The course in­tro­duces stu­dents to con­cepts in Man­age­ment, Or­ga­ni­za­tional Struc­ture, Human Re­sources, Mar­ket­ing, In­ter­na­tional Busi­ness, Fi­nance, Com­puter In­for­ma­tion Sys­tems, Ac­count­ing, and Eco­nom­ics, and en­cour­ages stu­dents to ex­plore ca­reer paths. Re­quired of all Busi­ness ma­jors.

This course surveys business and industry in the United States with global growth strategy. Emphasis is placed on building Communication and Quantitative skills, including Excel spreadsheets, and an Ethical Foundation. The course introduces students to concepts in Management, Organizational Structure, Human Resources, Marketing, International Business, Finance, Computer Information Systems, Accounting, and Economics, and encourages students to explore career paths. Required of all Business majors.