Yes, I would categorize the way the Jones family lives as personal selling because the Jones family is viewed as a happy family that markets products.. Some similarities I see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands is that the Jones family kept track of their employees’ performances to see how each member was doing in sales performances. This is similar to my favorite brand, Footlocker, as they keep track of employee performances each week. I think the products in this movie are ethical because in this movie there are ethical issues and these products are marketed a certain way. If I were friends with someone in the Jones family before you found out their secret, I would be shocked.