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MAR 100-B051 | Intro to Marketing | Professor Buckler | Spring 2023
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Weeks & Units
Week A (3/23 – 3/26)
Week B (3/27 – 4/2)
Unit 1 Course Materials
Unit 2 Course Materials
Week C (4/3 – 4/9)
Unit 3 Course Materials
Unit 4 Course Materials
Week D (4/10 – 4/16)
Unit 5 Course Materials
Unit 6 Course Materials
Week E (4/17 – 4/23)
Unit 7 Course Materials
Unit 8 Course Materials
Week F (4/24 – 4/30)
Unit 9 Course Materials
Unit 10 Course Materials
Week G (5/1 – 5/7)
Unit 11 Course Materials
Unit 12 Course Materials
Week H (5/8 – 5/14)
Unit 13 Course Materials
Week I (5/15 – 5/21)
Assignments
Week A: Getting Started
Week B Assignment
Week C Assignment
Week D Assignment
Week E Assignment
Week F Assignment
Week G Assignment
Week H Assignment
Final Reflection
Extra Credit
Student Work
Ethics
Consumer Decision Making
Product Concepts
Promotion
The Joneses
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