Author Archives: Veronica Del Rio

The Joneses

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  • Would you categorize the way the Jones family lives as personal selling? Why or why not?            I would categorize the way the Jones family lives as personal selling because everything they do is face to face. The are literally posing as a family to infiltrate the rich and wealthy lives to promote “personal” products they have. They knew exactly who to target and play close to help benefit them and reach the consumer.
  • What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.                                              Similarities i see between the sales tactics the Jones family employs and the marketing tactics of some brands is using people to lie about how good a product is, giving free products to promote them, etc. The only difference it doesn’t have to be face to face as everything is on the internet these days. Perfect example is social media influencers or celebrities. Most of the time they are wearing something and it was given for free just so it could be seen on the person and then others will follow and buy if eye catching. Also the way they can use filters to make something look better than what it really is, like makeup or skin care.
  • Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?                                                    The way products are marketed in this movie is completely unethical. They are lying the whole time to several people. Not taking into consideration how people can feel, where they stand mentally and even financially. But they purposely get setup in these rich communities because they know everything would be a competition of who gets the best product first. I honestly think about it, what would be the worst thing to happen if they told these people they worked as salesman or marketer? I think they still would’ve bought in and probably saved a lot of peoples sanity from trying to impress the wife like Larry. It was almost criminal in a sense people were real life getting hurt because of them. Emotionally, financially, and physically.
  • How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?                                                                                                   If i were friends with someone in the Jones family before i found out their secret i probably at a point would’ve thought something was too good to be true but would’ve minded my business. I definitely would’ve felt plugged in with what was new and in. Also i guess a part of the community. Afterward would’ve felt annoyed and disappointed. Would’ve viewed the family as lame and went to extremes to be liked for profit. As they were not being 100% authentic in all aspects of self and career.

 

PR assignment

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Veronica Del Rio                                                                               FOR IMMEDIATE RELEASE: 09/20/23

Spirit of Children

(609)- 645-5514

Veronica.delrio@spirithalloween.com

Spirit of Children reaches $200 Million in Donations for Child Life programs across North America

Egg Harbor, Township, N.J.: Spirit of Halloween doesn’t only bring fun, spooky, superhero driven costumes and decorations at the best time of year, we go beyond that. Since 2007 Spirit of Children, Spirit Halloween’s charitable foundation, supports Child Life programs at more than 150 hospitals across North America. We have been able to provide more staff for these programs along with things like pet therapy, educational toys, costumes, and even a Halloween party. Spirit of Children has reached new heights beating our record goal in 2022 of $18 million with $25 million in 2023.

When you donate at check out at any Spirit Halloween locations our store associates ring a purple cow bell and really make it a special moment. Guest also take photos or videos of ringing in the moment accompanied with hashtags #SpiritOfChildren or #MoreCowbell. “Our associates are the backbone of the impactful Spirit of Children efforts that have helped so many children and their families at our partner hospitals. Without their commitment to sharing our mission with guests, our vendors, and licensing partners, this milestone would not be possible,” said Steven Silverstein, CEO of Spirit Halloween.

“We remain committed to supporting Child Life Departments and the critical work they do to make hospitals less scary for kids and their families.” All of our proceeds go directly and 100% to our partner hospitals. These donations make a huge difference for children and their families, a little goes a long way. Spirit of Children partner hospitals offer a variety of activities and support to make these things happen:

•Child Life Positions: Over 200 Child Life staff have been added through Spirit of Children funding while also providing extended hours for Child Life services

•Establishing Therapy Programs: Partner hospitals have been able to establish nearly seventy therapy programs, which include sensory and educational equipment, as well as adaptive toys and medical teaching dolls

•Letting Kids be Kids: Donations support a range of activities for children and their families including art, music, canine, and horticulture therapy programs

•Keeping it Local: 100% of donations go directly to partner hospitals’ Child Life Departments in the local community where the Spirit Halloween store is located

About Spirit of Children

At the heart of Spirit Halloween is Spirit of Children, a program which focuses on making hospitals less scary for kids and their families. Since its creation in 2007 Spirit of Children has raised more than $100 million for the Child Life department at hospitals across the United States and Canada. Donations to Spirit of Children stay within local communities, with 100 percent of funds going to Child Life Services. Spirit encourages customers to help make a difference in a child’s life this Halloween season by donating at their local Spirit Halloween or spreading awareness via Facebook and Instagram using #SpiritofChildren and #MoreCowbell in their photos. For more information, please visit: www.SpiritofChildren.com. 

About Spirit Halloween

Spirit Halloween is the largest Halloween retailer in the country, with over 1,450 locations in strip centers and malls across North America. Celebrating more than 39 years of business, Spirit is the premier destination for all things Halloween, offering one-stop shopping for everything from costumes to décor and party goods to accessories. In addition to being a fun and interactive event for shoppers, Spirit stores offer complete selections of costumes and accessories for infants/toddlers, children, ‘tweens, teens, and adults, along with exclusive décor you won’t find anywhere else. For more information, please visit: SpiritHalloween.com.

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Works cited:

https://www.spirithalloween.com/content.jsp?pageName=soc

https://www.spirithalloween.com/content.jsp?pageName=PressRelSOC

Consumer decision making

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I just moved to Salt Lake City with my family and we are hungry but want something filling. Italian is the way to go and usually has great portions. We are pretty tired from the move, so that calls for delivery. Also looking for something with a bigger menu not limited options as we like different things and i have a toddler.

I went to google and found quite a few restaurants. Instead of going straight to the google review list of restaurants i decided to look at an article that had a list of best Italian restaurants in Salt Lake City. We are trying to eat soon so i picked an article that just seemed to stick out to me the most. I chose SaltPlateCity.com’s article because i liked the name and how it advertised and organized the article. After i pulled up each restaurant on a separate webpage and looked through to see which ones delivered.

Now my main thing is what’s on the menu, portion, reviews, and price. Most places didnt have a big menu. I ended up choosing from either Carmines or Siragusas. What i liked about Carmines is that i saw a kids menu even though upon clicking its only two items. Besides that it did have an extensive menu. Decently priced as well. Siragusas as well was decently priced and had a big menu. Both had same ratings with mixed reviews but i found that for food delivery it fit the part. Most reviews were for people who ate in house, so i had to go with gut. If i was feeling a bit more fancy for delivery I would’ve also added Osteria Amore. As the presentation of the food and the dish descriptions caught my eye. Also if you have Margheritta pizza your winning me over just a bit more and that’s something both Carmines and Osteria Amore had. Osteria Amore has smaller plates though and a higher price point.

I ended up choosing Carmines off of simple factors of food presentation. Compared to Siragusas it looked way better. The portions between both places are around the same. The reviews are also around the same, along with price. Carmines is maybe slightly a little more expensive but not a big difference. Even though this Carmines is not same as New York it instantly rings off family style and its a family ran restaurant, which we love! Also the kids menu not much but good enough.

The consumer decision making process is something we do often within our lives. Sometimes its quick, sometimes your going down a rabbit hole on what to order for dinner. It’s really based on need and preference. Some people might not care about price or presentation of food. Or some might prefer to eat out rather than get delivery. This is why certain companies target certain people when marketing. So that they can cater to that specific need.

 

Product concepts

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The pitch that resonated with me the most was the Play Maysie. I found it so cute and i loved her background story on how her business came about. The aesthetic was something I’ve never seen and the magnets pieces were honestly genius, especially for moms who likes things organized and put back in its place easily. Also the fact that it’s travel friendly and could be brought places conveniently with zero mess. Most of all she made her pitch relate-able for first time moms/ moms in general and, brought some nostalgia back for some like Barbara.

The product is trendy and comes with two room ideas on either end of the vintage looking lunch box design. The pieces are all magnet which means no mess and everything stays collectively in place. Also its wooden pieces instead of plastic. The characters are gender neutral making for both girls and boys. It’s basically a pack and play set. This makes it more convenient for parent to store the toy easily and also bring it along places, as it also comes with a carrying strap. Its way less of a headache and as mentioned “saving the bottom of parents feet”. As parents we all know what it is to step on those annoying toy pieces that easily end up everywhere. It’s absolutely super cute and stood out to me just off of looking at it, i wanted one immediately. Easily stored, less of a mess, and convenient.

If your person like me that likes uniqueness, likes convenience, and likes to be organized then this product is for you. Not only does it help the parent but it also helps the kids learn how to keep their toys where they belong while having fun. There’s nothing on the market like it. Her product is positioned very well. Her business grew rapidly all organically. Also her slight hiccup was minor and not in her control. I definitely see her getting right back on her feet as she already did with her first investor. I’m not sure if she expanded into other stores like Target but i think that’d be a great thing to do. Her target audience are parents more so than children and its perfect! I think this product would catch a parents attention faster than the child’s. Also she’s making books to develop character story line and i think its great its not something other companies haven’t done. The books help engage the child even further with the product. It’s a win win. I love her packaging and product. Her daughter sits on the front of every box, of course some sort of diversity eventually should come in play. But she is the reason for pushing her this far. Its a lovely back story and product. 

Veronica Del Rio

Hey everyone! My name is Veronica im from the Lower East side, born and raised. Im a new mom to a 1 year old. That being said i took a yr off from school and now im back. Im a Libra (October baby), 27 yr old, a stay at home mom and also my grandma’s caregiver.

My BMCC email is: Veronica.delrio@stu.bmcc.cuny.edu