Author Archives: Djibrilla Issa Hamani

The Joneses

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The Joneses

I.

Personal selling is a sales method where the seller convinces the customer to purchase a particular product/service face to face. The salesperson aims to emphasize various product features to prove their value and encourage the customer to buy it.

In the movie “The Joneses”, I would categorize the Jones family lives as personal selling because as they are using their personal relationships and influence to promote and sell products in their neighborhood. Additionally, the fact that the family members are acting and faking their lifestyle further supports the idea that their behavior is designed to persuade their neighbors to buy the products they are promoting.

II.

There are couple similarities I can enumerate between the sales tactics the Jones family employs and the marketing tactics of some brands.

First, I would say is the use of influencer marketing. Influencer marketing implies collaborating with people who have a huge social media following to push things to their followers. The Jones family sells things through their personal influence and relationships with their neighbors, whereas brands may work with social media influencers to reach a larger audience. In these recent years, we saw how Companies hire influencers with a huge presence on social media to promote or review their products in order to get the subscribers to like and maybe buy the products. For example, Jennifer Lawrence starred in a fragrance ad for Dior to promote their latest fragrance, “Joy by Dior “and also commented about it on her Instagram account, which has over 24 million followers. Dior was able to sell their fragrance to a big audience and build a positive link with the brand by working with Jennifer Lawrence.

Second, I could add product placement which is a marketing tactic in which a brand’s product is featured in a television show, film, or other kind of media. This can serve to increase brand awareness and exposure, as well as making the product more appealing to customers. In the film “The Joneses,” the members of the family use product placement by inserting the things they are marketing into their daily lives. For example, we saw the daughter Jenn who succeed to sell beauty products to girls in her school or when Kate was able to influence the ladies in the neighborhood to buy some workout clothes.

III.

Based on what I read I would say The Jones family members utilize deception and trickery to sell things to their neighbors throughout the film, which is not entirely ethical. They impersonate their lifestyle, relationships, and personalities in order to sell the things they promote. I would say their entire lifestyle is a complete lie even though they were pulling numbers and their sales were going up. And in business, this might be considered unethical persuasion because they are not being honest about who they are or what their motivations are. At, some point, this whole unethical behavior created some challenges for the neighbor Larry as he got himself in deeper debt trying to keep up with the lifestyle the Jones Family was promoting.

VI.

I will feel deceived, manipulated, and betrayed if I were friends with someone in the Jones family and found their secret.

I think I would prefer to end the friendship and confront them about their unethical behavior. It’s a good thing to sell products to friends and family but using deception to make the sale is not right. People are emotional and sometimes when some understand they’ve been used that can cause a conflict.

Promotion

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Djibrilla Issa Hamani [volunteer for ”Achieviers”]

SGA at BMCC

199 Chambers St,

New York, NY, 10007

For Immediate release: 05-07-2023

 

BMCC celebrates its “Achievers.”

Borough of Manhattan Community College (BMCC) is pleased to announce the upcoming event “Achievers,” a conference call, a dinner, and an award ceremony to recognize the academic achievement of its high-achieving students who have obtained a perfect 4.0 grade point average. The event demonstrates BMCC’s dedication to recognizing and supporting its students’ skills as well as promoting an exceptional learning culture. For this conference, BMCC hopes to commemorate these exceptional students’ academic achievements, give a forum for them to discuss their experiences, and inspire others to aspire for academic greatness through this conference call. The event will include a keynote speaker Dean Michael Hutmaker, words from BMCC faculty, and a chance for students to share their experiences and thoughts.

Achievers award ceremony will be held at Richard Harris Terrace  on May 10, 2023, from 6p-7p, there will be a host to determine the seating place for students and faculty members.

Participating in an event like “Achievers” provide students with numerous benefits. For starters, it offers them with a platform to demonstrate their academic achievements and gain acknowledgment for their hard work and dedication. This recognition help increase students’ confidence and self-esteem while also pushing them to pursue academic achievement in the future.

Events like “Achievers” help students to create crucial contacts and networks in addition to accolades. Students can learn significant insights, perspectives, and experiences by associating with other high-achieving students. Furthermore, networking with other successful students might lead to future collaborations, mentorship opportunities, and even prospective employment offers.

Another significant benefit is that these awards serve as a sign of the hard work and dedication that students have put into their studies and can be a source of pride and motivation. They can also be a helpful addition to a student’s resume or academic portfolio, displaying their commitment to academic achievement and ability to perform at a high level.

Finally, events like “Achievers” provide children a sense of accomplishment and camaraderie. These events develop a sense of belonging and camaraderie among who might otherwise feel detached by bringing them together. Overall, activities like “Achievers” have the potential to alter students’ academic and personal life by providing them with meaningful experiences, relationships, and motivation to succeed.

About BMCC: Borough of Manhattan Community College (BMCC) is a public community college located in New York City, known for its commitment to providing accessible, high-quality education to students from diverse backgrounds. Established in 1963, BMCC has grown to become one of the largest community colleges in the City University of New York (CUNY) system, serving more than 27,000 students each year. The college offers a wide range of academic programs, including associate degree programs, certificate programs, and continuing education courses, in fields ranging from business and technology to the arts and sciences.

Work Cited

Achievers – BMCC. www.bmcc.cuny.edu/student-affairs/achievers/. Accessed 8 May 2023.

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Product Concept: Shark Tank S14 E20

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Djibrilla Issa Hamani

MAR 100-B051

P. Buckler

Week F: Shark Tank

I chose the second pitch from Shark Tank Season 14, Episode 20 for this project because I found it captivating. Furthermore, I am fascinated by clothing and its power to influence our emotions and self-expression. I can also say that on the show, we also saw two people seeking investments, but they did not receive any funding. They were, however, given the opportunity to expand their firm with the help of a multi-millionaire Shark who promised to teach them.

In this episode, the two partners presented their unique concept of clothing developed particularly for the LGBTQ+ community. The partners spoke strongly about how they had spotted a void in the fashion business, with very few clothing options accessible for people who don’t match the standard gender binary. They stated how this discovery inspired them to found Dapper Boi, a business that caters to people who want to express themselves through apparel that suits their identity. Their proposal was appealing because they spoke from personal experience and demonstrated a deep understanding of their target market’s demands. Their enthusiasm and commitment were contagious, and it was evident that they had a strong vision for the future.

The Brand Dapper Boi is designed to fit all body types, regardless of gender, and provides a much-needed alternative to traditional gendered clothing lines. In essence, Dapper Boi’s objective is to make fashion more inclusive and accessible to everyone. I think brand like Dapper Boi has a lot in common with FUBU funded by Shark Daymond John. These are brands created to represent minorities and also include everybody within the fashion business.

During the pitch, the entrepreneurs asked for $250,000 in exchange for a 5% interest in their company. They also stated that their lifetime sales were $3.5 million, up from $1.5 million the previous year. When questioned how much their items cost, the entrepreneurs revealed that it costs $9.40 to make a shirt, which they sell for $60. Furthermore, they stated that a pair of jeans costs $15 to make and $99 to sell, resulting in significant profit margins.

I think the consumers may need the clothing Brand Dapper Boi because it provides gender-neutral apparel alternatives that appeal to a wide range of body types and gender expressions, making shopping more inclusive and affirming. Dapper Boi also allows people to express themselves genuinely via their attire and feel comfortable and secure in their own skin by providing a varied choice of clothing options. CNN states that: “Approximately 1.2 million people living in the US identify as nonbinary, according to a new study by the Williams Institute at UCLA School of Law. Of those 1.2 million people, the majority are under 29 years old and White” (CNN, 2021). We are sure that these people will want for themselves brand like Dapper Boi that represent them which will create the demand.

         To appeal to its consumers, I think Dapper Boi has to develop new ways and policies. First, I will suggest that Dapper Boi could utilize branding and packaging that reflects this concept, such as including images and content that promotes variety and individuality. Second, I think the brand should work on getting new distributors and suppliers which will help them deliver the product to the customers: Prior to the epidemic, they reported that it took them 4 to 7 weeks to supply their supplies to consumers. When the pandemic struck, however, delivery times were extended by several months. Additionally, Dapper Boi could also underline its devotion to sustainability and ethical production processes, which are significant values for many customers. And finally, I must say, they should as well work on the packaging. A package is very important in modern business: It’s an innovative way to catch a potential customer attention make a lasting impression. This episode, we could clearly see that the owners of Dapper Boi did not invest in Packaging.

 

Works Cited

CNN, Leah Asmelash. “1.2 Million Nonbinary People Live in the US, a New Study Says.” CNN, www.cnn.com/2021/06/23/us/nonbinary-survey-study-number-trnd-wellness/index.html.

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Consumer Decision Making

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As a frequent traveler, I enjoy discovering new locations and immersing myself in different cultures. As a result of my travels, I’ve had the opportunity to visit different states in the Midwest, and I’ve developed a strong appreciation for the region’s natural beauty and diversity. Despite my many travels, I have yet to visit the western United States, and I am eager to learn about everything this region has to offer. If I were to move to Salt Lake City, Utah, and craving Italian food, I will definitely consider visiting Osteria Amore, Caffé Molise, and/or Stoneground Italian Kitchen. They all offer sitting areas which I enjoy as I prefer to sit and eat comfortably while enjoying my meal. These highly rated restaurants will definitely provide a tasty and authentic dining experience.

  • Osteria Amore

Osteria Amore is a Salt Lake City Italian restaurant located in the Sugar House district. The restaurant focuses on classic Italian cuisine, such as handmade pasta dishes and wood-fired pizza. They serve a range of appetizers, entrees, and desserts, as well as a comprehensive wine list. The setting at Osteria Amore is regarded as quaint and romantic, with a warm and friendly ambiance. The restaurant has garnered good feedback for its culinary quality and attentive service, making it a popular dining destination in Salt Lake City. Prices at Osteria Amore start at $11 and go up from there.

  • Caffé Molise

Caffé Molise is a downtown Salt Lake City, Utah Italian restaurant. The restaurant serves classic Italian food made using fresh, local ingredients. There are a range of appetizers, salads, pasta dishes, and entrees available, including seafood and beef. Caffé Molise also features a large wine list and a variety of artisan drinks. With dim lighting, candles, and quiet music, the restaurant provides a comfortable and romantic environment, making it a great setting for a date or special occasion. Overall, Caffé Molise is a renowned Salt Lake City eating spot recognized for its wonderful food and welcoming atmosphere and their price ranges from $18 to $31.

  • Stoneground Italian Kitchen

Stoneground Italian Kitchen is an Italian restaurant in downtown Salt Lake City, Utah. The restaurant focuses on handcrafted Italian cuisine produced using fresh and locally sourced ingredients. They serve a variety of appetizers, salads, pasta dishes, and entrees, including vegetarian and gluten-free alternatives. Stoneground Italian Kitchen is also known for their wood-fired pizza, which is prepared in a custom-built oven that can achieve temperatures of up to 900 degrees. The restaurant features a rustic and casual environment with exposed brick walls, hardwood tables, and an open kitchen. They also feature a complete bar with an extensive wine list, artisan beers, and specialty cocktails. Overall, Stoneground Italian Kitchen is a popular dining location in Salt Lake City, recognized for its superb food, good service, and pleasant atmosphere. The restaurant price is between 31 to $50.

  1. Need Recognition

If I were to stay in Salt Lake City, and I crave for a delicious Italian classic pasta dish that incorporates seafood. I will search for Italian restaurants in the area that specialize in seafood pasta dishes. After conducting some research and careful consideration, I will select these three restaurants: Osteria Amore, Caffé Molise, and Stoneground Italian Kitchen. These three restaurants have an excellent reputation for serving high-quality Italian food, and their menus feature a variety of pasta dishes that incorporate seafood such as shrimp, scallops, and mussels. By choosing these restaurants, I will take a proactive approach to satisfying my need for a delicious Italian seafood pasta dish, and I will look forward to enjoying a satisfying meal at one of these excellent dining establishments.

  1. Information search

When looking for Italian restaurants in Salt Lake City that serve wonderful Italian seafood pasta meals, I will consult a variety of sources. I will search Instagram and Tik Tok for food bloggers, influencers, and food enthusiasts who had visited the city and reported their eating experiences at various Italian restaurants. I will also look at their official Instagram and Tik Tok pages to view photographs and videos of their pasta dishes and to get a sense of their atmosphere and dining experience. Using these social media sites, I will be able to gather information about these establishments and make an informed decision on where to go to satisfy my hunger for Italian seafood pasta. For example, on Instagram these 3 restaurants have a huge number of followers on their main page: Caffé Molise (4K+ Followers), Osteria Amore (6K+ Followers), Stoneground Italian Kitchen (3K+ Followers). I will also consider google as an information gathering tool.

  1. Evaluation of alternatives

It is tough to choose between Osteria Amore, Caffé Molise, and Stoneground Italian Kitchen as the greatest place to eat because each has its own distinct strengths. From the pictures posted by the establishment, Osteria Amore is known for its authentic cuisine and really cool ambiance but also the price range is reasonable. Meanwhile, Caffé Molise has a modern Italian cuisine, and the atmosphere looks elegant. They also have a decent pricing. On the other hand, Stoneground Italian Kitchen has a big and suitable place for seating, making it ideal for hosting big events. This means that more people can gather and enjoy the delicious food, and it also provides an opportunity for people to connect with one another.

  1. Purchase

After gathering my information and checking the previous reviews from previous customers, I will make my mind on how the customer service delivered by these three restaurants and after also these evaluations, I would say I will consider Osteria Amore as their pricing is something ideal for me.

  1. Post Purchase Behavior

I would recommend Osteria Amore from my own experience and also from all the posts on social media that I have encountered. They also have positive feedback on yield and google reviews. Through my search, I saw couple bad reviews on Caffé Molise and that could be a reason why I prefer Osteria Amore.

Ethics and Social Responsibility

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Djbrilla Issa Hamani

MAR 100-B050

Spring 2023

Professor Buckler

Assignment B

Since its founding by Jeff Bezos in 1994, Amazon has grown to become one of the biggest online retailers in the world, providing a variety of goods and services to customers throughout the world. Since its launch, the world’s largest online retailer, Amazon, is drawing increasing criticism for its effects on the environment and society. The business has therefore taken action to deal with these issues and seek a more sustainable and socially responsible business plan. This essay will analyze Amazon’s current CSR and sustainability initiatives and offer suggestions on ways to make the company more moral, socially conscious, and/or ecologically conscious.

One of Amazon’s most important sustainability initiatives is their pledge to achieve carbon neutrality by 2040. I believe it is a noble objective, and the business has made significant investments in renewable energy projects, including wind and solar farms, to power its operations. Moreover, it has started the $2 billion Climate Commitment Fund, an investment fund with the goal of speeding the creation of sustainable goods and technologies. This is a fantastic project since it will enable Amazon to use its resources and influence to promote innovation and the sustainability efforts of the sector.

Amazon’s emphasis on waste reduction and escalating recycling initiatives is something else I enjoy. The business has put in place packaging reduction programs, such as the Frustration-Free Packaging program, which gets rid of extra packaging, cuts waste, and makes it simpler for customers to open and recycle products. With the help of other companies, Amazon has also started a recycling program that enables users to recycle their unwanted materials. By highlighting the company’s dedication to sustainability, these activities not only help the environment but also help increase consumer loyalty.

Another crucial initiative that Amazon has taken is its commitment to community engagement. I think this is an important aspect of CSR, and the company has launched programs to support small businesses and entrepreneurs, including the Amazon Small Business Academy, which provides training and resources to help these businesses succeed. Amazon has also donated millions of dollars to charitable organizations and disaster relief efforts around the world. These efforts demonstrate the company’s commitment to giving back and making a positive impact on society. Amazon’s pursuit of CSR and sustainability has advanced significantly, but there are still a number of areas where it might do better. The following suggestions can help you build a business that is more moral, charitable, and environmentally friendly.

I advise Amazon to keep placing a high priority on minimizing the environmental impact of its operations by putting waste reduction initiatives in place, investing in renewable energy, and enhancing its transportation methods. Amazon should look at more environmentally friendly delivery choices, such using electric or hybrid cars, and more environmentally friendly packing materials. Amazon needs to enhance the working conditions and pay for its employees, including providing a secure and healthy workplace, competitive pay, and sufficient benefits. According to The New York Times, “Employees struggled to even reach their case managers, wading through automated phone trees that routed their calls to overwhelmed back-office staff in Costa Rica, India and Las Vegas.” I think to aid employees in advancing their careers, the corporation could think about funding training and development initiatives.

In conclusion, we can claim that Amazon has made great progress in pursuing CSR and sustainability, with programs centered on community involvement, waste reduction, renewable energy, and more. Yet, the firm may go farther by giving greater priority to minimizing its impact on the environment, enhancing labor practices, raising transparency and accountability, working with stakeholders, and encouraging sustainable innovation. By making these changes, Amazon can lead the industry and set the way for a more egalitarian and sustainable future.

 

Works Cited

Kantor, Jodi, et al. “Inside Amazon’s Worst Human Resources Problem.” The New York Times, 24 Oct. 2021, www.nytimes.com/2021/10/24/technology/amazon-employee-leave-errors.html.

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Djibrilla Issa Hamani

My name is DJIBRILLA ISSA HAMANI, I am from West Africa(Niger) and My major is Business Administration. I have a passion for computers, especially the security side. I enjoy watching stand-up comedy, playing soccer, and working out. On weekends, I practice boxing as a hobby, and I love to travel and explore new activities..

My BMCC email is: Djibrilla.issahamani001@stu.bmcc.cuny.edu