Author Archives: Ariel Peretz

The Joneses – Ariel

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Would you categorize the way the Jones family lives as personal selling? Why or why not? Personal selling is persuading a customer to buy a product or service through face-to-face interaction. While the Jones family in the movie may not be selling products or services directly to customers, they promote a particular lifestyle and image to their neighbors and peers, which can be seen as a form of personal selling. They are also using their relationships and influence to influence the behavior of those around them, which is another aspect of personal selling.

What similarities do you see between the Jones family’s sales tactics and the marketing tactics of some of your favorite brands? Give an example.                                                        The Jones family in the movie uses a variety of marketing tactics to promote their lifestyle to their community, such as using social influence, product placement, and endorsements. Similarly, many brands use these tactics in their marketing campaigns to appeal to their target audience. For example, a famous makeup brand may use social media influencers to endorse their products, or a clothing brand may use product placement in movies or TV shows to increase brand awareness.

Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?                                            It depends on one’s perspective and interpretation of ethics. While the Jones family’s marketing tactics may not be illegal, some viewers may view their methods as manipulative and deceptive, as they intentionally hide their true intentions from their peers. This is not entirely ethical because you can not know if the presenter recommends this product because he loves the product or just because he gets money from the company that produces it. In Israel, we have a law that every promotion funded needs to be mentioned at the beginning of the video or advertisement in order not to mislead the public.

How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?                                                                                If I were friends with someone from the Jones family before learning about their secret, I would initially feel angry and surprised. Discovering their true intentions might leave me feeling betrayed and deceived. The revelation of their mystery could strain our relationship and even lead to its eventual breakdown. The reason is that I would not like a friend who tries to make money from our friendship without taking care of my needs and prioritizing only business on the people he knows and seeing them as a wallet.

 

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UNICEF – COVID-19 Vaccine

Launches New Global Vaccination Campaign to Address COVID-19 Vaccine Inequity

FOR IMMEDIATE RELEASE

UK – UNICEF, the world’s leading children’s organization, today announced the launch of a new global vaccination campaign to address COVID-19 vaccine inequity. The campaign, called “Give the World a Shot,” will work to ensure that vaccines are distributed fairly and equitably around the world, with a particular focus on the most vulnerable populations. Despite significant progress in the global vaccination effort, there is still a stark divide between the world’s richest and poorest countries regarding vaccine access. More than 75% of COVID-19 vaccines have been administered in just ten countries, while many low-income countries have received just a fraction of the doses they need to protect their populations.

“COVID-19 has taught us that no one is safe until everyone is safe,” said Henrietta Fore, UNICEF Executive Director. “We need to work together to ensure that vaccines are distributed fairly and equitably so that every person in every country has access to the protection they need.”

The “Give the World a Shot” campaign will support UNICEF’s efforts to procure and distribute COVID-19 vaccines to impoverished countries and promote vaccine awareness and education. The campaign will also encourage individuals and organizations worldwide to support vaccine equity by donating to UNICEF’s vaccine fund.

Benefits of the service:

  1. Fair and equitable distribution of vaccines around the world
  2. Reduction of the divide between the world’s countries regarding vaccine access
  3. Protection of vulnerable populations and prevention of the spread of COVID-19
  4. Promotion of vaccine awareness and education
  5. Encouragement of donations to UNICEF’s vaccine fund
  6. Ensuring that people understand the importance of vaccination.

For more information about the “Give the World a Shot” campaign and how you can support UNICEF’s vaccine efforts, visit unicef.org/givetheworldashot.

About UNICEF

UNICEF works in some of the world’s most challenging places to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work, visit unicef.org.

Media Contact:

John Smith

UNICEF Communications

Email: jsmith@unicef.org

Phone: +1-212-555-1234

Works cite:

Unicef – Give the world a shot site – unicef.org/givetheworldashot.

Unicef Official site – unicef.org.

“Play Maysie” – Ariel

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The product that I think will be successful and profitable from the Episode of  “Shark Tank” is “Play Maysie,” founded by Kayla Lupean, the current CEO. Kayla launched this toy game from her own experience as a parent. The mess of Lego toys and other problems made her think from another point of view, the point of view of a parent. “Play Maysie” is a unique and interactive toy that is incredibly durable and difficult to lose any parts. It is made from high-quality materials that can withstand the wear and tear of rough play, and the ball is designed to prevent any small pieces from falling off or becoming detached. This makes it an excellent investment for parents looking for a toy that will last a long time and provide hours of entertainment for their children.

According to the US Consumer Product Safety Commission (CPSC), 2021, there were more than 152,000 toy-related, emergency department-treated injuries to children younger than 15 years of age, including two deaths. The fatalities involved choking on a small part of a toy and suffocating on a soft toy in an unsafe sleep environment. These injuries frequently involved lacerations, contusions, and abrasions to the child’s face and head. Significantly, many of the incidents were associated with, but not necessarily caused by a toy. This big issue that each parent is afraid of is solved with this product. The unique ability of this product makes him incredibly durable and makes it difficult to lose any parts, and prevents young children from choking and hurting themselves. 

Another benefit of “Play Maysie” is that it is easy to carry every place. Its lightweight and compact design makes it perfect for families constantly on the go. Whether heading to the park, going on a road trip, or running errands around town, “Play Maysie” can quickly be brought along for the ride. It can keep young children entertained and engaged for hours on end. With “Play Maysie,” parents can rest assured that their children are occupied with a safe and stimulating toy, allowing them to take care of other tasks or relax.

Finally, “Play Maysie” is very easy for young children to hold and play with. Its soft and plush exterior makes it comfortable to grip, and the ball’s unique shape and texture provide an engaging sensory experience for children of all ages. This makes it an ideal toy for toddlers who are still developing their motor skills and may struggle with larger or more complex toys.

Despite the advantages of the branding and packaging of the “Play Maysie” toy, parents could choose not to buy this product because it is a new product without any brand recognition associated with the toy industry. I think this problem can be solved by proper promotion and packaging that I mentioned above regarding the current product. For example is not emphasized enough, its safety, durability, mobility, and sensory advantages compared to the competitors. In addition, we need to appeal more to parents who want a quality and fascinating toy for their children. By highlighting these unique features and benefits, the product can stand out in the competitive toy market and attract a loyal customer base. Also, if Kayla invests more effort in promotion on social media and the ability to purchase her product on “Amazon,” it could take it to the next level.

Overall, “Play Maysie” is a fantastic toy with many benefits for children and parents. Its durability, portability, safety, and ease of use make it an excellent investment for families who want to provide their children with a high-quality toy they can enjoy for years. Those benefits of “Play Maysie” are unique and will make him, in my opinion, the next thing in the toys industry, and because of this reason I chose him, and I’m sure in the following years, it will be a very profitable product.

Work Cited

“CPSC Is Working to Keep Families Safe This Holiday Season.” U.S. Consumer Product Safety Commission, www.cpsc.gov/Newsroom/News-Releases/2023/CPSC-Is-Working-to-Keep-Families-Safe-this-Holiday-Season.

 

 

Consumers Decision Making: Ariel

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Consumers Decision Making:
As a consumer who has just moved to Salt Lake City, Utah, and wants to order Italian takeout, I would start by going through the first three stages of the consumer decision-making process: need recognition, information search, and evaluation of alternatives.

In the first stage, I decide what I want to eat and which cuisine and type of food. In this need recognition stage, I crave Italian food and would like to order takeout. This could be triggered by factors such as hunger, a desire for convenience because this is the most common cuisine in the United state, or simply a craving for Italian cuisine.

In the second stage, in the information search stage, I would begin my research to find Italian restaurants in Salt Lake City. Since I have no prior knowledge of the area and have not seen any targeted ads about the restaurants, I would rely on online sources. I would use search engines like Google and food apps like Uber Eats or DoorDash to find Italian restaurants in the area. I might also ask for recommendations from locals, friends, or colleagues familiar with the city.

In the third stage, During the evaluation of alternatives stage, I would consider the attributes of each Italian restaurant that I come across in my research. I would look for information such as the type of Italian food they offer (e.g., traditional, modern, regional specialties), the atmosphere of the restaurant (e.g., fancy, casual, cozy), the location (e.g., proximity to my home), the availability of delivery or pickup options, and the price range. I would also look for reviews and ratings from previous customers to gauge the quality of food and service. And from my experience, the most important thing that affects my decision is what I have in the schedule. If I’m available, I will look for a good restaurant with good reviews that maybe not be so close to my location. On the other hand, if I have a busy schedule and don’t have much time, I will look for a cheap place close to my home or workplace.

In the fourth stage, Based on my research, I might come across several Italian restaurants in Salt Lake City that could be potential options. For example, I might find a fancy Italian restaurant located downtown that offers gourmet Italian cuisine, has a cozy ambiance, and offers both pickup and delivery options. On the other hand, I might also find a casual Italian pizzeria closer to my home that offers affordable prices and quick pickup service. Ultimately, as part of the fourth stage of the consumer decision-making process, I make a decision based on my preferences and needs. For example, if I am in the mood for a fancy Italian dinner and willing to splurge, I might choose the upscale Italian restaurant downtown. However, if I am looking for a quick and affordable option for a casual dinner, I might choose the local pizzeria.

In the last Stage, the post-purchase behavior stage, after I ate the food, if I would be satisfied or not with the food and the service depends on which kind of restaurant I chose. I will evaluate my experience and decide if I want to recommend this restaurant or not. I can do it by post reviews on the food apps or on the website and also by recommending my friend and my co-workers when they look for a place to eat.

In conclusion, as a consumer who wants to order Italian takeout, I would go through the consumer decision-making process. I would rely on online research, using the phone to find recommendations, and reviews to identify the restaurant that fits me the most. Eventually, Consumers rely on various attributes, such as type of food, ambiance, convenience, and price range, to evaluate and compare options. External factors like online reviews and promotions also play a role. Consumer preferences can vary based on individual tastes, needs, and priorities, such as cultural background, experiences, and budget. Marketers should understand and consider the diversity of consumer preferences in their marketing strategies to create relevant and appealing campaigns that resonate with their target audience.

Ethics, Social Responsibility, and Employee Relations – Ariel Peretz

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Assignment B:
Apple Inc. is a multinational technology company that designs, develops, and sells consumer electronics, software, and online services. I have had an interface with Apple for more than eight years, and I use on a daily basis their products, like Mac, iPhone, AirPods, and also iPad.
Over the years, Apple has made significant efforts in corporate social responsibility (CSR) and sustainability, with a particular focus on reducing its carbon footprint and promoting the use of renewable energy.

One of Apple’s most notable sustainability initiatives is its commitment to powering its operations with 100% renewable energy. As of 2021, Apple has achieved this goal, with all of its operations, including data centers, offices, and retail stores, running on renewable energy sources such as solar, wind, and hydroelectric power. Additionally, Apple has made efforts to reduce the energy consumption of its products, such as using energy-efficient LED displays and designing products to use less power. In terms of its supply chain, Apple has been working to promote responsible sourcing and manufacturing practices. Apple has implemented strict environmental and labor standards for its suppliers, including requirements to reduce greenhouse gas emissions, improve working conditions, and ensure ethical sourcing of materials. Apple has also established programs to educate its suppliers on best practices for sustainability and social responsibility.

Furthermore, Apple has been involved in various philanthropic efforts, such as donating to charitable organizations and supporting education initiatives. In January 2018, Apple announced that it would support the fund’s goal of providing secondary education to more than 100,000 girls in India and Latin America. Apple’s products and services have also been used to promote social good, such as the Apple Watch’s health monitoring features and the company’s support for social justice initiatives through the App Store. For example, iOS includes a range of accessibility features, such as VoiceOver, which reads the contents of the screen aloud for people with visual impairments, and Switch Control, which allows users to control their device using external switches or other adaptive devices.

To create a more ethical, socially responsible, and sustainable business, I would recommend that Apple continues to invest in renewable energy and explore ways to reduce the environmental impact of its products. Apple can also further promote responsible sourcing and manufacturing practices by expanding its education and training programs for suppliers and increasing transparency in its supply chain. Additionally, Apple can continue to support philanthropic efforts and promote social good through its products and services. Apple can also consider implementing policies to improve diversity and inclusion within the company and its supply chain.

In conclusion, Apple has made significant strides in corporate social responsibility and sustainability, particularly in its efforts to use 100% renewable energy and promote responsible sourcing and manufacturing practices. To continue building on these efforts, Apple can focus on expanding its education and training programs, increasing transparency in its supply chain, and promoting social good through its products and services.

Work Cited
“Environmental Responsibility Report” on Apple’s website: https://www.apple.com/environment/pdf/Apple_Environmental_Responsibility_Report_2021.pdf
“Apple reaches major renewable energy milestone” on The Verge: https://www.theverge.com/2021/4/22/22395467/apple-renewable-energy-supply-chain-2020