- Would you categorize the way the Jones family lives as personal selling? Why or why not? I would categorize the way the Jones family lives as personal selling because everything they do is face to face. The are literally posing as a family to infiltrate the rich and wealthy lives to promote “personal” products they have. They knew exactly who to target and play close to help benefit them and reach the consumer.
- What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example. Similarities i see between the sales tactics the Jones family employs and the marketing tactics of some brands is using people to lie about how good a product is, giving free products to promote them, etc. The only difference it doesn’t have to be face to face as everything is on the internet these days. Perfect example is social media influencers or celebrities. Most of the time they are wearing something and it was given for free just so it could be seen on the person and then others will follow and buy if eye catching. Also the way they can use filters to make something look better than what it really is, like makeup or skin care.
- Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical? The way products are marketed in this movie is completely unethical. They are lying the whole time to several people. Not taking into consideration how people can feel, where they stand mentally and even financially. But they purposely get setup in these rich communities because they know everything would be a competition of who gets the best product first. I honestly think about it, what would be the worst thing to happen if they told these people they worked as salesman or marketer? I think they still would’ve bought in and probably saved a lot of peoples sanity from trying to impress the wife like Larry. It was almost criminal in a sense people were real life getting hurt because of them. Emotionally, financially, and physically.
- How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward? If i were friends with someone in the Jones family before i found out their secret i probably at a point would’ve thought something was too good to be true but would’ve minded my business. I definitely would’ve felt plugged in with what was new and in. Also i guess a part of the community. Afterward would’ve felt annoyed and disappointed. Would’ve viewed the family as lame and went to extremes to be liked for profit. As they were not being 100% authentic in all aspects of self and career.
