Jacob Quirola
The Joneses
- With the Joneses not being a family of not selling their products in person, it’s very much personal selling from my point of view and the reason why I agree is because they were personal selling and actively engaging but also building their relationship with the neighbors. With the film illustrating the family’s perfect life and selling products is very much a way of undercover marketing which is what they have established with their way of personal selling.
- Seeing what the joneses have done to market their products, it’s the ideal way of doing marketing that has made their business efficient yet so confidential is something all businesses do today. Using my uncle who is a restaurant owner, the way he markets his restaurant is by marketing it on social media, showing the decor, beautiful art, luxurial furniture, well mannered waiters, establishing the food to the customers before agreeing upon it and making sure the experience is one to remember for them to come back, these are considered a well constructed marketing plan but as for the joneses bring a perfect lifestyle is someting the media does to gain followers and target their audiences and it can be said that its the same ideology the family uses to bring their buyers.
- Practically No, in the film the joneses didn’t use the essential marketing practices, not using the ideal way of ethical marketing and mostly selling in order to get buyers was not very inaccuracy due to them not being general with their products but also just wanting to make a profit is not always a great proposal in marketing because of all the schemes that can go wrong if not managed correctly.
- I wouldn’t want to be associated with people like the joneses because of one reason, poor judgement in managing in marketing, they might live a life where their riches are a persons desire to be them, but it won’t be a right decision in the business segment in dealing with products and services. To give my overall view on the joneses, I would find them as schemers that just want your money and are just unethical of their way of business.
I had really enjoyed this assignment, and I have really taken away some key pointers from this movie.
