PLAY MAYSIE COMPANY
As a renowned show in the United States, the shark tanks is an award winning entrepreneurial themed reality show that has reinvigorated entrepreneurships in America. Hosting and interviewing different entrepreneurs with different ideas across the globe, the shareholders are always looking forwards to funding worthwhile ideas that can bring them a return on investment.
In this episode, the four entrepreneurs pitched their businesses to the Sharks with an aim of convincing them into partnering or even buying them. However, one of the businesses that resonated the most was Play Maysie. This is a company that creates portable doll houses for children with an aim of making playtime easier, quality play and less messy.
In a quick review of the company’s product, the concept can be concluded to be simple yet a very brilliant one. Play Maysie provides fun, as well as a creative play option for children who doesn’t require a lot of space but with limited mess. Apart from the fun filled play depicted by the idea, there are other aspects that adds to its ability to succeed in the Sharks.
First is the ability of Play Maysie to fill the market gap, by its unique design concept. Numerous companies have not been able to produce a portable, sustainable and mess free play option for children. Because those parents have been looking for other new and creative ideas to keep their children entertained and engaged, especially during vacations, travels etc. being the company that can produce a portable and sustainable playhouse, many parents and caregivers are more likely to acquire them for their children.
Secondly, because of their portable nature, Play Maysie will make play time easier and more convenient to both parents and the children. The doll houses are designed to fit in backpacks, which makes it easier for children to carry them everywhere they go. Therefore, this feature can be more appealing to those parents who are always on the move, and at the same time wants to provide their kids with a stimulating and a fun-filled play option.
Lastly, with the current developments, customers are looking forward to using products from companies who have corporate social responsibility in their undertakings/products and services. Being that Play Maysie’s strong social mission of supporting youths entering foster care through product donations, it not only adds the product’s appeal but also positions the company as a socially responsible brand and the consumers can feel good/ see worth in supporting them.
Generally, what positions Play Maysie apart from other toy companies is their social mission. The company website shows that every purchase made supports their donations of cases to youths entering foster care that not only makes it a socially responsible company, but also appealing.
Much can be done in terms of the branding and packaging perspective to make them more appealing to their customers. Apart from having a website, the company can have their product advertised in different social media platforms such as Instagram and Facebook, that is accessed by numerous people. The advertisement can be accompanied by having a packaging that features fun and colorful designs that are appealing to children. Moreover, the packaging can also highlight the product’s sustainable materials and other unique features such as its ease of use.
In conclusion, Play Maysie fills the gap evident in the toy market by providing children with fun, portable and mess-free options during their play time. Therefore, by positioning themselves as a premium and eco-friendly product, Play Maysie can attract parents who are always looking for toys that are of high quality and at the same time socially responsible (PlayMaysie, 2023).
References
PlayMaysie. (2023, April 13). playmaysie. Retrieved from playmaysie.com: https://playmaysie.com/
Shark Tank. (2023) Retrieved from ABC.com: https://abc.com/shows/shark-tank
