If I had just moved to Salt Lake City, Utah, and had no idea what restaurants were in town and wanted to order Italian takeout, I would do what most people do: type Italian into Google Maps and search.

Then I check to see if it’s close to home, if it’s upscale or casual, and what people with experience have to say about it. You check to see if they have the menu you are looking for, the prices and pictures of the food, and if it meets your needs. A restaurant close to your home is best, but if a restaurant close to your home is not what you are looking for, consider a delivery service such as Uber Eats as an alternative.

After the actual purchase, the customer will evaluate whether the taste and quantity of food were worth the price, cleanliness, and satisfaction in total, and decide whether to repeat the purchase. If they like it very much, they may bring a friend or become a regular customer who purchases several times a week.

What this experience shows is that what we usually do without thinking about it is a big decision in business. The time it takes to make this decision may be a few minutes or a few dozen minutes, but many people do it every day. This means that information on the Internet has a tremendous effect over the advertisements you see in m town. Consumers must also learn to use their judgment to find what is appropriate for them among the tremendous amount of information on the Internet. To do this, they need to know what they are looking for on a regular basis.