I just moved to Salt Lake City, Utah. I am hungry and want to eat something to satisfy this need. Therefore, I decide to order Italian takeout. My need recognition step has been met.
Since I am new to this area and even in my usual process of finding takeout food, my first step is to use Google to search for places near me. Including the “near me” component is typical when ordering takeout because I do not want the food to have long transportation in the packaging. I then filter the search selection to show 4.5 stars and above to scan the restaurants with the high scores while also considering the number of reviews. While browsing the reviews, I look at the newest ones to check if there is a positive reputation and look for the bad reviews to see what are common issues, if any. I will then look at the menu and see if I have options as a pescatarian.
After selecting an option, I will look through the other choices to see if there might be something better while also considering the cost. I will compare reviews, location, food, and service through the comments on the web.
While doing this search, I was looking for an Italian spot with fish and vegan options because I was still deciding what I wanted. Since this would be a takeout item, I was not looking for a fancy restaurant because I would prepare to save that for a dine-in experience. I was looking for a casual spot, and the restaurant’s ambiance was not a priority; therefore, the food reviews were more critical. I was looking for delivery options because if it’s a takeout order, I would rather not have to pick it up, and it comes to me instead.
Two of the restaurants I was comparing ended up being Italian pizza places that also served entrees. The first was Stoneground Italian Kitchen, and the second was Settebello Pizzeria Napoletana. Both places had good reviews with 4.5 stars, and the food ratings were positive overall. There was pizza and different options that I sounded good a both. However, after looking at their website, I ultimately decided on Settebello Pizzeria Napoletana. While both websites were good, this one drew me in more, and the food looked great. As well as their about me section shared their detailed story and made me feel like I knew the restaurant more than the other one for some reason. Their brick oven made me want to try the pizza instead of having other total menu items at the Stonegorund Italian kitchen.