As someone who has never been to Salt Lake City, the internet would be the key to researching what Italian restaurant would cater to my needs & desires. The first consumption process would be to google Italian restaurants in the area, this would kickstart the research portion of consumption because I would have essentially all my options visible in front of me. Upon searching this up, I can immediately filter out the ones with bad reviews & little to no reviews (higher risk), along with filtering out places out of my price budget. The great thing about Google is that it will filter the restaurants by dollar signs, so you don’t have to go through the difficulty of individually looking at each and every menu. Immediately I would cross off the three dollar signs and higher, simply because they are out of my budget, especially if I am traveling. I keep all the one-dollar-sign restaurants in mind, and then I start sorting through the two-dollar-sign restaurants since I would rather not spend that type of money, but I probably wouldn’t mind if the place looks that good, or contains special dishes I haven’t tried before. 

Finally, the restaurant I would ultimately consider would be Stoneground Italian Restaurant, Bartalo’s Sugar house, & Cafe Trio. I came to this conclusion based on reviews (rating + the number of people who rated), and attempting to keep the bill relatively low (the very few one-dollar-sign restaurants were not so enticing) by sorting out which restaurants charge the least in a relatively similar level of dining. Upon coming to this decision, I realized how important recognition is, as it is solid leverage to one’s decision due to the fact that many other people can / have vouched for it. I also realized how important marketing is since many people would kickstart their search process like I did, simply searching it up. My preferences and consumption process would most definitely differ from others, one example would be budget, as I am aware that people deep into careers are usually much better off than I am, therefore able to dine in three to four-dollar-sign restaurants. Another example of how I may differ from others is the fact that I am not a picky eater whatsoever, meaning I don’t have to do research on menus because I know I will always find something intriguing no matter where I dine. I am aware that not everyone is like this, and that menus play a much more vital role in decision-making, along with social media posts that showcase a dining experience in a glamorous manner.