Welcome to Week H.

Unit 13: Sales Promotion & Personal Selling is our LAST unit of the semester — can you believe it? We’ve learned a lot about Marketing this semester, and there is still so much to learn. I hope that by now, you’ve built a foundation of concepts that will help you as you continue your studies in marketing and in business management. If neither of those fields are your major or planned career path, that’s okay! Understanding marketing will also make you a more informed consumer, and that applies to all of us!

In this unit, we’ll learn about how selling directly plays into the marketing environment. Salespeople exist in all forms: on the retail “floor” at Old Navy, employees might help sell you a pair of jeans by making a recommendation or highlighting the features; an employee for the New York Knicks might be charged with selling tickets to individual games or season tickets to businesses; a MaryKay makeup representative might sell by inviting friends over for “sales parties” or by using social media marketing to promote their products; the list goes on.

We’ll focus on personal selling in this unit, which is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other. 

Please make sure to also focus time and energy on completing your Final Reflection, due by Sunday, December 17, 2023 at 11:59pm ET.

Please note: you must write in full sentences and answer each question in the prompts to earn full credit. You will not be penalized for your honest opinions and feedback, but you will lose points for not fully answering each question. For more information about how to adequately respond to an open-ended question for full credit, please view this document.