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MAR 100-B050 | Intro to Marketing | Professor Buckler | Fall 2023
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Week A (10/26 – 10/29)
Week B (10/30 – 11/5)
Unit 1 Course Materials
Unit 2 Course Materials
Week C (11/6 – 11/12)
Unit 3 Course Materials
Unit 4 Course Materials
Week D (11/13 – 11/19)
Unit 5 Course Materials
Unit 6 Course Materials
Week E (11/20 – 11/26)
Unit 7 Course Materials
Unit 8 Course Materials
Week F (11/27 – 12/3)
Unit 9 Course Materials
Unit 10 Course Materials
Week G (12/4 – 12/10)
Unit 11 Course Materials
Unit 12 Course Materials
Week H
Unit 13 Course Materials
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Week C Assignment
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Week E Assignment
Week F Assignment
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Consumer Decision Making
Product Concepts
Promotion
The Joneses
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